How We Renegotiate With Agencies
Coca-Cola’s Media Pivot: Lessons For CMOs From Pepsi’s Power Play
Mediapalooza: How CMOs Should Play The Media Agency Game
MediaPalooza 2027: Your Ultimate Media Pitch Brief
Media Operating Model Playbook for the Next MediaPalooza
ID Comms In the News: Media Palooza in MediaPost
ID Comms In the News: Navigating Mediapalooza
Media Palooza 2027: The Smart CMO’s Media Pitch Timeline
Media Palooza 2027: How Smart CMOs Will Win the Next Pitch Wave
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science (In The News)
Trust but Verify: Modern Media Agency Governance
CMO: "Can Agencies Be Trusted?"
WPP IN A CORNER: Adidas Leaves. Execs Jailed. What Now?
Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know
Agency Pitches: Staffing, Fees & Commercial Proposals (Pitch Week Day 4)
Agency Pitches: RFIs, RFPs and Pitch Meetings (Pitch Week Day 3)
Agency Pitches: Preparation, Evaluation & Scorecards (Pitch Week Day Two)
Agency Pitches: Planning, Stakeholders & Communications (Pitch Week Day One)
ID Comms in the News: Pitch Week
ANA Media Transparency: 10 Years On, What Now?
Ranking: The 10 Reasons Pitches Go Wrong
10 Things Every Pitch Gets Wrong! | New ANA & 4A Pitch Principles
Agency Brief: The fallout from Publicis’s $2.2bn LiveRamp deal (In The News)
Outcome-Based Pricing vs Value: What CMOs Must Protect
3 Priorities for Marketing Procurement: The ANA AFM Post-Game Analysis
The 3 Big Themes for Marketing Procurement in 2026 | #MediaSnack LIVE
Brand Safety, Brand Care, and AI Media Bets
3 Ways to #GetGoodAtMedia in 2026
Agency Brief: Dept hires WPP Open exec Roy Armale (In The News)
Media Transparency After The Trade Desk Audits
Trade Desk Faces New Audit, This Time By Omnicom (In The News)
Farmers Insurance Puts US Creative and Media in Review (In The News)
Bet365 Wagers On VML (In The News)
Inside Accenture Song: Media Ambitions, New Leadership (In The News)
Publicis vs The Trade Desk: What CMOs Must Do Now
Media Buying Briefing: Is ad marketplace uncertainty the new normal? (In The News)
Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now
What Makes a Winning Media Pitch (In The News)
4 tactics marketers are using to police media agency spend (In The News)
Which agency holdco will end 2026 in the best shape? (In The News)
Red Ocean Agencies & WPP Open: A CMO Survival Playbook
3 Things Marketers Must Do After the WPP Disclosures
Beyond the Black Box: Why the Information Asymmetry of 2023 is Today’s Confidence Crisis
Beyond the Audit: Why Media Governance is the Transparency Priority for 2026
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
Media Pitch Consultant New York: Leading the Madison Avenue Search
A Confidence Gap: Why Media Leaders Are Guessing in a Data-Rich World
The Media Spend Benchmark: The Single Metric That Changes Everything
Agency Red Ocean: The Future of Agencies and the Race for Survival by 2030
The New Vibe: Cannes 2025 and the Evolving Landscape of Agency & AI
What’s Next for Marketing Procurement? Key Takeaways and Actions from the ANA Advertising and Financial Management Conference
The Media Merger Matrix: How Advertisers Can Turn Omnicom’s Disruption Into Opportunity
The High Cost of Cheap Media: Why Outdated Audits Could Be Holding Brands Back
Why ISBA’s Media Services Framework Deserves More Attention
Winning the Digital Pitch: How to Choose the Right Agency for a Future-Proof Partnership
To Pitch or Not to Pitch: Choosing Between a Media Agency Pitch or Renegotiation
Three Media Trends to Watch in 2025
What the Omnicom-IPG Merger Means for Advertisers
ID Comms in the News: Omnicom-IPG Merger
ID Comms in the News: Marketing Procurement Executives to Know
ID Comms in the News: How Brands Can Retain Their Data When Switching Agencies
ID Comms in the News: How to Protect Brands in Media Agency Contracts
ID Comms in the News: Lego Considers Bringing More Media In-House
ID Comms in the News: Agency rosters on the rise
ID Comms in the News: The Cookie is Still Over
ID Comms #JOMO Days
Media Buying is Changing, So Must Media Auditing
ID Comms Names First-Ever Head of Growth
The Universal Truth of Success in Marketing Procurement
International Women's Day: Celebrating and Empowering Women in Media
10 Tips For Building a Thriving Advertiser/Agency Partnership
Programmatic Control: Addressing Information Asymmetry
Programmatic Control: Unlocking $22 Billion
Pitch Perfect: The 4 Killer Pitch Questions
Pitch Perfect: Inspiring the Best Agencies to Compete
Pitch Perfect: The Feedback Flywheel
Pitch Perfect: A Race to the Top in Agency Selection
Quiz Time! How good ARE you at programmatic?
Pitching in a Programmatic World - Part 2
Life at ID Comms: Mark Andrews, Digital Lead
Pitching in a Programmatic World
What's inside the programmatic black box?
"Whoever holds the gold makes the rules."
Opening the Black Box of Programmatic
The (Actual) Future of Programmatic
ID Comms Ranked #1 UK Best Workplace™ for Women - Why Does it Matter?
ID Comms #JOMO Days
No Surprise, Programmatic is Still a Mess
"I wish all pitches were run like this."
Pitching to Perfection
ID Comms in the News: Constellation Brands Names Initiative for US Media
Where are the customers' yachts?
Cannes I skip it? Yes, you can!
Better Media Investments
Celebrate Better
Media Capabilities: Adapting to Change
6 Steps to Achieving Success in Media Investment Management
Media Capabilities: More Moving In-House
"We didn't trust them, they didn't trust us."
ID Comms in the News: Metro by T-Mobile Selects OKRP
Why Are Media Investments Becoming Less Effective?
Cheap is Good, but Good is Better
All Eyes Are on Marketing Procurement
ID Comms in the News: EasyJet Splits EMEA Duties
3 Priorities for Procurement in 2023
Who Wins the 'Better Media' Award for 2023?
Agencies Must Always Reflect Marketing and Procurement
ID Comms in the News: FanDuel Retains Horizon Next As Media Agency
Life at ID Comms: Victoria Potter, Global Director of Investment
The 5 Ways You Need to be More Ethical in Media
But how good ARE we at media?
'Get the job done. Take care of your people.' - My 4 Big Themes of the 2023 ANA Media Conference
ID Comms In the News: Why #MediaSnack Matters
Pressure on Margins = Pressure on Marketing
ID Comms Ranks #4 in Top 100 Best Workplaces™ for Wellbeing
5 Paths to 'Better Media' - For the Brands We Serve
ID Comms In the News: On Truth Social Ads
"Hope and fear cannot occupy the same space. Invite one to stay."
For Collective Action, First Collective Understanding
Reminder: We Are All in Service of Brands
ID Comms In the News: Why the Industry Can't Pause Action on Cookies
ID Comms Third Annual #JOMO
ID Comms in the News: 2022 Global Media Training Report
Are Agency Pitches Broken?
How to Select a Media Agency Pitch Consultant
ID Comms In the News: Audible Global Pitch Appoints Wavemaker
How Do You Evaluate Agencies During A Pitch?
Preparing for Your Next Media Agency Pitch
How Will You Excite Agencies with Your Pitch?
Seven Reasons To Call A Media Agency Pitch
How Should You Manage Incumbent Agencies in a Pitch?
2022 Global Media Talent Report: Results and Analysis
ID Comms In the News: Burger King Announces Results of Media and Creative Pitches
What Drives Advantage in Programmatic?
Why Programmatic Media Management Needs a Playbook
The 4 Most Important Questions in Any Pitch
Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting
Can Programmatic Spend Be Audited?
Hands On Pitches
An Increasingly Privacy Centric World
Simplify Programmatic Complexity: How to Protect Your Investment
What Makes an Amazing Agency Pitch Brief?
What Happened to Pool Auditing?
What Makes the Best Agencies Compete for Your Pitch?
What Makes a Winning Client/Agency Relationship?
What is the Media Director's Priority for Q1?
Media Transparency: Trading Worries Now Eclipsed By Ecosystem Issues
What Are Fair Payment Terms?
What Does Media Procurement Do?
What Do Internal Media Councils Do?
Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies
What Capabilities Do Media Departments Need?
What's Going On With Agency Talent?
Are Remote Agency Pitches Here To Stay?
5-Point Renegotiation Preparation Checklist
Bill Duggan, Global EVP, ANA: ANA Media Transparency Report Anniversary
Bob Liodice, CEO, ANA: ANA Media Transparency Report Anniversary
Ad Verification - DoubleVerify Latest Report
Keri Bruce, Partner, Reed Smith: ANA Media Transparency Report 5 Years On Longer version
Lou Paskalis, SVP, Bank of America: ANA Media Transparency Report 5 years on
Amy Armstrong, CEO, Intiative: ANA Media Transparency Report 5 Years On
Why A Media Operating Model Is One Of The Smartest Investments For Growth
Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 Years On
ID Comms Expands With New Global Assurance Director
Industry Leaders Reflect On Progress At The Fifth Year Anniversary Of ANA’s Watershed Media Transparency Report
Is Mexico The New Model For Global Media Transparency Regulations?
Media Pitch: Never Buy An Agency Off The Shelf
Media For Growth: Where Do I Start?
NatWest Group Moves £27m Media Account To Initiative
Pool Auditing – What Is It And Should I Be Doing It?
Join ID Comms and The Hershey Company at the ANA Financial Management Conference 2021
Media In-Housing Is Back
Hershey Sends US Media Duties For Confectionery Brands to Horizon
Facebook Puts $750 Million Global Media Account Up For Review
Too Flat Or Too Tall?
How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
Online Privacy & The Death Of Third Party Cookies
"Show me the money, ROBOT!"
"I Plan Media Better Than Human" Says Robot
The Race To The Bottom Is Over. So Who Won?
Race To The Bottom On Media Pricing Is Over At Most Advertisers
Media Agency Contracts That Last
Industry Preview: What Do Brands Really Want?
The Media Director’s 5-point Checklist For 2021
"Tone Deaf"...Why Nobody Is Going To Cannes
NatWest Reviews UK Media Business
WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming
T-Mobile Awards Initiative Its $2 Billion U.S. Media Business
Is A New Golden Age Of Media Auditing About To Dawn?
Hacking The Matrix Of MarTech
Ad Fraud, A Thorn In The Side Of Digital Advertising.
The good client in 2021
ISBA and ID Comms Launch New Guide to Media Agency Management
Media Technology Now Being Used Effectively by a Quarter of Brands, ID Comms Research
Hershey Launches US Media Agency Review
The Pandemic Has Pushed Old-Fashioned Media Auditing To The Limit
The Next Generation Audit
ID Comms Acquires Media Audit Specialist PJL Media to Boost Global Assurance Service
ID Comms sponsors ANA's Advertising Financial Management conference
Sir Martin Sorrell LIVE on #MediaSnack
