What's inside the programmatic black box?
"Whoever holds the gold makes the rules."
Opening the Black Box of Programmatic
The (Actual) Future of Programmatic
ID Comms Ranked #1 UK Best Workplace™ for Women - Why Does it Matter?
ID Comms #JOMO Days
No Surprise, Programmatic is Still a Mess
"I wish all pitches were run like this."
ID Comms Names New EMEA Investment Director
Pitching to Perfection
Where are the customers' yachts?
Cannes I skip it? Yes, you can!
Better Media Investments
Celebrate Better
Media Capabilities: Adapting to Change
6 Steps to Achieving Success in Media Investment Management
Media Capabilities: More Moving In-House
"We didn't trust them, they didn't trust us."
Why Are Media Investments Becoming Less Effective?
Cheap is Good, but Good is Better
All Eyes Are on Marketing Procurement
ID Comms in the News: EasyJet Splits EMEA Duties
3 Priorities for Procurement in 2023
Who Wins the 'Better Media' Award for 2023?
Agencies Must Always Reflect Marketing and Procurement
ID Comms in the News: FanDuel Retains Horizon Next As Media Agency
Life at ID Comms: Victoria Potter, Global Director of Investment
The 5 Ways You Need to be More Ethical in Media
But how good ARE we at media?
'Get the job done. Take care of your people.' - My 4 Big Themes of the 2023 ANA Media Conference
ID Comms In the News: Why #MediaSnack Matters
Pressure on Margins = Pressure on Marketing
ID Comms Ranks #4 in Top 100 Best Workplaces™ for Wellbeing
5 Paths to 'Better Media' - For the Brands We Serve
ID Comms In the News: On Truth Social Ads
"Hope and fear cannot occupy the same space. Invite one to stay."
For Collective Action, First Collective Understanding
Reminder: We Are All in Service of Brands
ID Comms In the News: Why the Industry Can't Pause Action on Cookies
ID Comms Third Annual #JOMO
ID Comms in the News: 2022 Global Media Training Report
Are Agency Pitches Broken?
How to Select a Media Agency Pitch Consultant
ID Comms In the News: Audible Global Pitch Appoints Wavemaker
How Do You Evaluate Agencies During A Pitch?
Preparing for Your Next Media Agency Pitch
How Will You Excite Agencies with Your Pitch?
Seven Reasons To Call A Media Agency Pitch
How Should You Manage Incumbent Agencies in a Pitch?
2022 Global Media Talent Report: Results and Analysis
ID Comms In the News: Burger King Announces Results of Media and Creative Pitches
What Drives Advantage in Programmatic?
Why Programmatic Media Management Needs a Playbook
The 4 Most Important Questions in Any Pitch
Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting
Can Programmatic Spend Be Audited?
An Increasingly Privacy Centric World
Simplify Programmatic Complexity: How to Protect Your Investment
What Makes an Amazing Agency Pitch Brief?
What Happened to Pool Auditing?
What Makes the Best Agencies Compete for Your Pitch?
What Makes a Winning Client/Agency Relationship?
What is the Media Director's Priority for Q1?
Hands On Pitches
Media Transparency: Trading Worries Now Eclipsed By Ecosystem Issues
What Are Fair Payment Terms?
What Does Media Procurement Do?
What Do Internal Media Councils Do?
Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies
What Capabilities Do Media Departments Need?
What's Going On With Agency Talent?
Are Remote Agency Pitches Here To Stay?
5-Point Renegotiation Preparation Checklist
Bill Duggan, Global EVP, ANA: ANA Media Transparency Report Anniversary
Bob Liodice, CEO, ANA: ANA Media Transparency Report Anniversary
Ad Verification - DoubleVerify Latest Report
Keri Bruce, Partner, Reed Smith: ANA Media Transparency Report 5 Years On Longer version
Lou Paskalis, SVP, Bank of America: ANA Media Transparency Report 5 years on
Amy Armstrong, CEO, Intiative: ANA Media Transparency Report 5 Years On
Why A Media Operating Model Is One Of The Smartest Investments For Growth
Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 Years On
ID Comms Expands With New Global Assurance Director
Industry Leaders Reflect On Progress At The Fifth Year Anniversary Of ANA’s Watershed Media Transparency Report
Is Mexico The New Model For Global Media Transparency Regulations?
Media Pitch: Never Buy An Agency Off The Shelf
Media For Growth: Where Do I Start?
NatWest Group Moves £27m Media Account To Initiative
Pool Auditing – What Is It And Should I Be Doing It?
Join ID Comms and The Hershey Company at the ANA Financial Management Conference 2021
Media In-Housing Is Back
Hershey Sends US Media Duties For Confectionery Brands to Horizon
Facebook Puts $750 Million Global Media Account Up For Review
Too Flat Or Too Tall?
How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
Online Privacy & The Death Of Third Party Cookies
"Show me the money, ROBOT!"
"I Plan Media Better Than Human" Says Robot
The Race To The Bottom Is Over. So Who Won?
Race To The Bottom On Media Pricing Is Over At Most Advertisers
Media Agency Contracts That Last
Industry Preview: What Do Brands Really Want?
The Media Director’s 5-point Checklist For 2021
"Tone Deaf"...Why Nobody Is Going To Cannes
NatWest Reviews UK Media Business
WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming
T-Mobile Awards Initiative Its $2 Billion U.S. Media Business
Is A New Golden Age Of Media Auditing About To Dawn?
Hacking The Matrix Of MarTech
Ad Fraud, A Thorn In The Side Of Digital Advertising.
The good client in 2021
ISBA and ID Comms Launch New Guide to Media Agency Management
Media Technology Now Being Used Effectively by a Quarter of Brands, ID Comms Research
Hershey Launches US Media Agency Review
The Pandemic Has Pushed Old-Fashioned Media Auditing To The Limit
The Next Generation Audit
ID Comms Acquires Media Audit Specialist PJL Media to Boost Global Assurance Service
ID Comms sponsors ANA's Advertising Financial Management conference
T-Mobile partners with ID Comms for US agency pitch
Sir Martin Sorrell LIVE on #MediaSnack
Pitching in a pandemic
Ad industry open for new business, finds ID Comms CEO survey
ID Comms issues guidelines for advertisers during Covid-19
ID Comms team can order any books they like, to read at home during Covid-19
ID Comms COVID-19 Status update
ID Comms wins UK Government role
The Perfect Media Agency Pitch
FACEBOOK: How To Make A Quantum Leap Forward In Global Media Operations, Without Adding Complexity
ID Comms secures ISBA partnership to assist UK advertisers on media
Constant vigilance
Who'd be a holding company chief exec?
12 Signs You've Planned A Good Media Agency Pitch
Preparing for pitches in 2020
Can CMOs save the media industry?
Negative views on media rise among marketing and media leaders
Digital media isn’t answering marketing’s age old question
Marketing’s procurement challenge
If you were in any doubt, Accenture is now an agency.
British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief
Your new job description: Media Director
Marketers Who Monitor Matter
How To Select A Media Consultant
Media Sustainability Marketers’ Responsibility For Global Media Long Term Health
How To Be An Effective Global Media Director In 2019
Media Sustainability: A Collective Call For Uncommon Collaboration And Action
Five Key Transformations In A Decade Of Media Change For CMOs
#MediaSnack Meets: Shailin Dhar, Method Media Intelligence
#MediaSnack Meets: Jeremy King, Festival of Media
Get ready for conflict
#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble
Advertiser investment in media training rated unsatisfactory
5 takeaways from ANA Media Conference 2019
Marketers are taking a fresh look at how performance indicators can enhance productivity
ID Comms is 10!
#MediaSnack Meets: Gemma Greaves, The Marketing Society
Media Auditing - What’s It Good For?
ID Comms boosts senior management team
ID Comms Is Proud To Announce The Partnership With Deutsche Telekom
ANA Forms New Trust Consortium
ID Comms Has Topped Campaign's List Of The Best Companies to Work For
#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher
The Buzzfeed Cuts: A New Dawn In Digital Publishing
Advertisers Flip Talent Focus From Agency To In-House In 2019
Three Resolutions For Advertisers Ahead Of Their Next Media Pitch
From A Rose Garden To A Cabbage Patch
ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices
US media industry leaders celebrate ID Comms expansion to the US
ID Comms Opens NY Office
Must Do Better
Don't Pitch Without A Good Reason
Trust Between Advertisers And Agencies Has Declined In The Last Two Years
Resign Ford To Reset WPP
LVMH Chooses Dentsu Aegis Network For Its North American Media Business
Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM
Taking Back Control
ID Comms Expands US Operations
Chart Topping Charter
Sharing The Blame
A Look To The Future
Taking Charge. Driving Change
Sorrell’s Back
How To Select And Brief A Media Consultant?
The New WPP Playbook
GSK Reviews £1.3bn Global Media
Agencies Face A Five-Year Slog
Sorrell's Legacy and WPP's Future
BMW: The Ultimate Pitch Mistake
Facebook's Fail: Advertisers Strike Back
Media Transformation
Marketers Face Challenges To Recruit In-House Buyers And Justify Cost
The 5 States Of Media Control
How To Write An Action Plan For Media in 2018
Advertisers Need To Get Hands-On With Media
Mars Puts $1.4 Billion-Plus Global Media Business In Review
The Top 10 In 2017: Review Of The Year
The Evolution Of Media Transparency Issues
What Will Happen In 2018?
How Media Mess Ruined Advertising
Facebook Has Peaked
Advertisers Admit “Ineffective Use” Of Media Technology
The Value Of Using A Media Pitch Consultant
