On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and marketing leaders to:
- reflect on their operating model, identifying strengths and weaknesses
- listen and learn from best practice and what other peer brands are doing
- adjust for big underlying changes in consumer purchase and media consumption behaviors
- find competitive advantage by designing an operating model more efficient and effective than competitors
- reduce waste and finding new money to reinvest in growth
David Indo's 5-point checklist for media directors to define operations success in 2021 and beyond:
1. Get inspired - find a good workflow. Try the ID Comms 'Growth Toolkit' which includes 20+ pro tips you can follow here.
2. Defining an ambition for media - to galvanize your team and agency behind a common purpose
3. Link media to corporate growth priorities - get media investment attributed to achieving a high-level ambition (typically a growth opportunity)
4. Be honest in self-analysis - identify the gaps in operations versus best practice (and peer brands) and look for where waste or inefficiency can be addressed
5. Consult your agency - we often help facilitate a structured way to get objective input from your closest partners
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