In the news: Metro by T-Mobile has selected a new selected OKRP as its new US creative agency in a pitch handled by ID Comms, according to an article in AdAge.
The article reports that the brief includes campaigns focused on promoting new services, plans and offerings for the prepaid wireless brand, including work for Hispanic and multiracial audiences.
The win was also covered by Adweek, which puts total spend at $130m each year based on COMvergence numbers with $77m offline and $53 on digital channels.
MediaPost reports that the first work from the new agency will appear in a few months. Recent wins for OKRP include Burger King. It also works with P&G, AliExpress and Cars.com.
COMMENTS