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Nadia ShchipitsynaFeb 20, 2020< 1 min read

FACEBOOK: How To Make A Quantum Leap Forward In Global Media Operations, Without Adding Complexity

This year ID Comms returns to the ANA Media Conference Stage with a new exciting case study.

Everyone is familiar with Facebook the advertising technology, but did you know Facebook is also one of the world's largest global advertisers? 

The media operation at Facebook has grown rapidly since 2015 when the company first started promoting the brand in paid advertising. This has required the company to quickly scale its internal operations and capabilities in media, around the world. 

In this session, you'll learn how the company is evolving its internal media operations to be a more strategic marketing function, with consistency and clarity globally, to support user growth. 

Facebook Helen Johnsen


ID Comms Tom Denford


Helen Wright Johnsen
Head, Communications Planning and Media Investment,

Tom Denford
ID Comms Inc



For more details about ANA Media Conference, please visit ANA website


Nadia Shchipitsyna

Nadia is an enthusiastic marketing professional, specialising in integrated media and marketing communications. Her core skill is her expertise in the detailed planning and structuring of projects to ensure delivery and completion on every part, on time and on budget.