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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordJun 8, 2023 8:18:46 PM4 min read

Better Media Investments

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJun 2, 2023 12:52:12 AM4 min read

Celebrate Better

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordMay 25, 2023 8:36:16 PM5 min read

Media Capabilities: Adapting to Change

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordMay 18, 2023 6:37:42 PM4 min read

Media Capabilities: More Moving In-House

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordMay 11, 2023 8:08:22 PM6 min read

"We didn't trust them, they didn't trust us."

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordApr 27, 2023 8:43:02 PM4 min read

Why Are Media Investments Becoming Less Effective?

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordApr 20, 2023 8:32:06 PM4 min read

Cheap is Good, but Good is Better

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordApr 13, 2023 6:38:55 PM1 min read

All Eyes Are on Marketing Procurement

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordMar 30, 2023 7:25:42 PM3 min read

Who Wins the 'Better Media' Award for 2023?

Brands Deserve Better Media A weekly column from @tomjdenford
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