What’s Next for Marketing Procurement? Key Takeaways and Actions from the ANA Advertising and Financial Management Conference
There’s something uniquely energizing about being in a room full of people tackling the ...
Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
Media Buying is Changing, So Must Media Auditing
Programmatic Control: Addressing Information Asymmetry
Brands Deserve Better Media A weekly column from @tomjdenford
Programmatic Control: Unlocking $22 Billion
Brands Deserve Better Media A weekly column from @tomjdenford
Pitch Perfect: The 4 Killer Pitch Questions
Brands Deserve Better Media A weekly column from @tomjdenford
Pitch Perfect: Inspiring the Best Agencies to Compete
Brands Deserve Better Media A weekly column from @tomjdenford
Pitch Perfect: The Feedback Flywheel
Brands Deserve Better Media A weekly column from @tomjdenford
Pitch Perfect: A Race to the Top in Agency Selection
Brands Deserve Better Media A weekly column from @tomjdenford
