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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordMar 13, 202640 min read

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now CMOs face agency upheaval ...
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Carly FeinsteinMay 05, 20255 min read

What’s Next for Marketing Procurement? Key Takeaways and Actions from the ANA Advertising and Financial Management Conference

There’s something uniquely energizing about being in a room full of people tackling the ...
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Tom DenfordJan 09, 20253 min read

Three Media Trends to Watch in 2025

The advertising industry is entering a pivotal year in 2025, where change is not just ...
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Mark AndrewsJun 11, 20243 min read

Media Buying is Changing, So Must Media Auditing

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Tom DenfordDec 14, 20232 min read

Programmatic Control: Addressing Information Asymmetry

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordDec 07, 20234 min read

Programmatic Control: Unlocking $22 Billion

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 30, 20235 min read

Pitch Perfect: The 4 Killer Pitch Questions

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 16, 20235 min read

Pitch Perfect: Inspiring the Best Agencies to Compete

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 09, 20236 min read

Pitch Perfect: The Feedback Flywheel

Brands Deserve Better Media A weekly column from @tomjdenford
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