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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordJun 8, 2023 8:18:46 PM4 min read

Better Media Investments

Brands Deserve Better Media A weekly column from @tomjdenford
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PJ LearyMay 23, 2023 7:08:18 PM3 min read

6 Steps to Achieving Success in Media Investment Management

 
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Tom DenfordApr 27, 2023 8:43:02 PM4 min read

Why Are Media Investments Becoming Less Effective?

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordApr 20, 2023 8:32:06 PM4 min read

Cheap is Good, but Good is Better

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordApr 13, 2023 6:38:55 PM1 min read

All Eyes Are on Marketing Procurement

Brands Deserve Better Media A weekly column from @tomjdenford
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PJ LearyApr 4, 2023 2:35:31 PM5 min read

3 Priorities for Procurement in 2023

As the media and advertising industry is still in the early stages of 2023, it's an ...
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ID CommsDec 1, 2022 2:56:29 PM< 1 min read

ID Comms In the News: Why the Industry Can't Pause Action on Cookies

Advertisers can’t wait on cookies...
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Suzie RaflaApr 14, 2022 3:44:46 PM5 min read

What Drives Advantage in Programmatic?

Programmatic media planning and buying is a different beast to traditional media planning ...
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Suzie RaflaApr 7, 2022 4:05:38 PM1 min read

Why Programmatic Media Management Needs a Playbook

Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
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