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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID Comms Dec 1, 2022 2:56:29 PM < 1 min read

ID Comms In the News: Why the Industry Can't Pause Action on Cookies

Advertisers can’t wait on cookies...
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Suzie Rafla Apr 14, 2022 3:44:46 PM 5 min read

What Drives Advantage in Programmatic?

Programmatic media planning and buying is a different beast to traditional media planning ...
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Suzie Rafla Apr 7, 2022 4:05:38 PM 1 min read

Why Programmatic Media Management Needs a Playbook

Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
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ID Comms Mar 8, 2022 7:59:18 PM 2 min read

Can Programmatic Spend Be Audited?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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Mark Andrews Mar 1, 2022 5:00:00 PM < 1 min read

An Increasingly Privacy Centric World

The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
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Suzie Rafla Feb 24, 2022 3:43:01 PM 1 min read

Simplify Programmatic Complexity: How to Protect Your Investment

There’s no doubt that programmatic has taken the ad industry by storm. According to ...
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ID Comms Feb 8, 2022 4:21:20 PM 3 min read

What Happened to Pool Auditing?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. The ...
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ID Comms Jan 19, 2022 2:43:14 PM 3 min read

What is the Media Director's Priority for Q1?

  Q1’s number one priority for media directors should be to make sure that their agency ...
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Mark Andrews Dec 18, 2021 2:46:49 PM 3 min read

Hands On Pitches

Programmatic changes everything about media, including the way agencies pitch. Mark ...
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