NatWest Group has appointed the Interpublic media agency Initiative to its £27m planning and buying account following a competitive pitch.
ID Comms supported NatWest Group in the media agency review, which kicked off in January. The appointment covers all the group's brands including RBS, NatWest, Coutts and Ulster Bank.
Margaret Jobling, chief marketing officer of NatWest Group since last year, said: “We look forward to working closely with Initiative to deliver our key purpose of helping people, families and businesses to thrive.
“The tender process was extremely competitive and we were blown away by the work and talent throughout our review.”