Skip to content
Matt GillJul 19, 2022< 1 min read

ID Comms in the News: 2022 Global Media Training Report

ID Comms has highlighted the power of a Chief Media Officer to bring greater accountability
to media spend at big advertisers in its latest report on the state of industry training.

The findings of The ID Comms 2022 Global Media Training Report were covered by The Drum, which showcased not just the need for a Chief Media Officer but also the broader challenges faced by advertisers in making sure teams had the skills to deal with the growing complexity of the media landscape.

The role that a chief media officer can play in helping brands up their game was the focus of reports in WARC and MediaPost, citing ID Comms experience that a CMO – even if they don’t have the exact title – will help boost capabilities in this area.

Finally both MediaPost and Inside Radio highlighted the general lack of investment in training, found by ID Comms research, noting that the lack of media skills in marketing teams has been well known.

Read more from Marketing Interactive, The Media Leader, and download the full report today.

ID Comms Global Media Training Report

 
avatar

Matt Gill

Matt has spent the last 15 years managing complex international media projects on behalf of global brands including adidas, HP, Jim Beam, L’Oréal and British Airways. He provides best-practice in media management process and techniques and ensures our client projects are delivered on time, to budget and exceed expectations.

COMMENTS

RELATED ARTICLES

Paul Stringer Dec 13, 2021 4 min read

Media Transparency: Trading Worries Now Eclipsed By Ecosystem Issues

Media governance is now the number one priority for 2022
Start Reading
Paul Stringer Sep 18, 2019 3 min read

Negative views on media rise among marketing and media leaders

But procurement takes more of a shine to media. Media and marketing professionals have a lower opinion of media and media ...
Start Reading
ID Comms May 12, 2022 2 min read

2022 Global Media Talent Report: Results and Analysis

Talent is top of the agenda in 2022 and rightly so. The pandemic has pushed the issue even higher on advertisers’ to do lists.
Start Reading