In the news: Even though Google has delayed the third-party cookie ban in Chrome, brands shouldn’t get too comfortable. Mark Andrews shares more in an article from MediaPost.
The cookie may still be here for now (on certain browsers), but changes are on the horizon—and brands relying on third-party tracking could face challenges ahead.ID Comms' Mark Andrews, along with Pranay Damji, shared more in an article featured by MediaPost.
The key takeaways:
- Google will soon give users more control over third-party tracking, which could drastically reduce available data.
- Brands relying on cookies for key metrics like CPA and e-commerce performance are most at risk.
- Now’s the time to double down on first-party data, test cookie alternatives, and measure your effectiveness with new tools - like Digital Control from ID Comms
Don’t wait for the change—stay ahead of the curve and plan for a cookie-less future today.
Catch the full article here: The Cookie is Still Over
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