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Constellation Brands Pitch
ID CommsJun 28, 2023< 1 min read

ID Comms in the News: Constellation Brands Names Initiative for US Media

Constellation Brands has appointed a new US media agency following a pitch run by ID Comms, reports Ad Age.


From October the company will partner with Initiative, having previously worked with Horizon Media for more than a decade. Ad Age reported Constellation as describing Initiative as a “data-fueled, and creatively driven” agency that would help amplify Constellation’s media efforts and keep media innovation at the forefront of its strategy.


Constellation was the 71st largest U.S. ad spender at $837.3 million in 2022, according to Ad Age Datacenter, with brands such as Corona, Modelo, and Pacifico beers as well as a portfolio of wine and spirits including Svedka vodka, Casa Noble tequila and Kim Crawford wine.



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