What Makes a Winning Media Pitch (In The News)
Summary: David Indo on winning modern media pitches What makes a winning media pitch ...
4 tactics marketers are using to police media agency spend (In The News)
Summary of Ad Age’s coverage on media transparency and WPP Media transparency is back in ...
Which agency holdco will end 2026 in the best shape? (In The News)
What Digiday reports on WPP, Publicis and Omnicom in 2026 In Digiday’s March 2, 2026 ...
ID Comms in the News: Omnicom-IPG Merger
In the news: Industry experts weigh the benefits and risks as holding companies ...
ID Comms in the News: Marketing Procurement Executives to Know
In the news: Marketing procurement executives from top brands like McDonald’s, Dell, ...
ID Comms in the News: How Brands Can Retain Their Data When Switching Agencies
In the news: As media planning becomes increasingly data-driven, brands face a critical ...
ID Comms in the News: How to Protect Brands in Media Agency Contracts
In the news: In today's market, brands must take proactive steps to protect themselves ...
ID Comms in the News: Lego Considers Bringing More Media In-House
In the news: Lego expands in-housing efforts while maintaining key agency partnerships ...
ID Comms in the News: Agency rosters on the rise
In the news: Industry experts share on why brands like GM are expanding their agency ...
