The role of the media director has changed hugely in recent years, demanding more attention spread over a wide range of adjacent functions. At the same time, the scrutiny placed on a company's media investments has also grown, placing the role of the media director in the spotlight to take greater accountability and drive innovation and change.
How do the most successful media directors navigate this challenge to find success for their companies? John Pain, Senior Consultant at ID Comms moderates this panel exploring what it takes to be an effective media director in a complex and fast-moving media industry.
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