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Tom DenfordApr 13, 2023 6:38:55 PM1 min read

All Eyes Are on Marketing Procurement

Brands Deserve Better Media

A weekly column from @tomjdenford


In the coming weeks, an important spotlight is shining on marketing procurement, highlighting the role procurement can play as a strategic partner to marketing to deliver better media to brands.


As you may have heard on our recent #MediaSnack LIVE episode, The Evolving Role of Procurement,  leading marketing procurement experts agree that marketing procurement has come a long way since its inception over a decade ago and is having an increasingly positive impact. 


CEO of ID Comms Americas, PJ Leary recently shared more about the progress procurement has made since its early days in an article titled 3 Priorities for Procurement in 2023. He highlights the importance of focusing on both efficiency and effectiveness and concludes with 3 things procurement leaders can do to ensure success in what’s left of 2023… definitely a worthwhile read.


The ANA's Advertising Financial Management Conference kicks off in Phoenix, AZ in less than three weeks, bringing together the industry's top marketing procurement and financial experts. The agenda is the most exciting we’ve seen for years, with a clear message of transformation, change and momentum for marketing procurement to accelerate its role and value. 


It’s an exciting time in our industry, with inspiring leaders paving the way for a brighter future. 


Marketing and procurement working together to deliver better media for brands is a promising step forward. Brands Deserve Better Media and when brands get the media they deserve, they grow.


When brands flourish, we all win.




This post was featured in ID Comms’ weekly column, Brands Deserve Better Media. Each week, CEO Tom Denford shares insights on media and advertising and inspires us to work together to build a better future for the industry.

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