Sports tech company FanDuel has retained Horizon Next as its media agency, following a pitch managed by ID Comms say multiple media reports.
Adweek reported that performance media specialist Horizon Next will be managing media strategy across television, OTT and OOH advertising for FanDuel’s sportsbook, daily fantasy, racing business and casino businesses. Audio, social, display and search businesses were not part of the review.
MediaPost reported that the account was worth an estimated $200m, with Sport Business Journal adding that winning the FanDuel casino business represented an extension of the existing relationship.
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