Donna Malone joins as new EMEA Investment Director to drive further expansion.
ID Comms has recruited Donna Malone its first-ever EMEA Investment Director, following a period of strong growth both in EMEA and globally.
Donna will help clients across the region improve their return on media investment by making it easier to access ID Comms’ unique investment product suite and providing consultancy expertise.
She will also work with the company’s global leadership team as well as the Global Investment Director and Digital Optimisation Teams to help refine and further improve the company’s online and offline tools for clients.
Donna will be based in London and report to co-founder and EMEA CEO David Indo. She joins the 33-strong team later this month.
Having started her career at media agencies, she joined Billets (now Ebiquity), where she has been working with clients such as Sky, NatWest and Sainsbury’s to help them improve media value, attention and prominence, ultimately ensuring improved business and brand outcomes.
She has also designed and led pitches, ensuring clarity, fairness and a satisfactory outcome for all parties, as well as providing contractual performance support to keep up the momentum of positive results and build strong relationships.
Most recently, Donna led the UK new business function at Ebiquity, securing multi-discipline contracts with many high spending clients including Sky, Allwyn (the new national lottery provider) and Cinch.
“We are absolutely thrilled to have Donna Malone join the ID Comms family leading our investment team and overseeing our media accountability programs across EMEA,” said David Indo. “There are very few media auditing practitioners in the UK that have Donna's wealth and depth of experience combined with her curious and progressive mindset. On a personal level, I can't wait to start working with her and introducing her to our clients.''
“I have always found Tom and David’s brand-centric approach inspiring. In a rapidly changing market, the idea of working for a company with the agility to adapt to clients’ needs is hugely appealing. Having met David and other key members of the team, I am totally sold on the obviously nurturing, collaborative and supportive culture at ID Comms. I can’t wait to start!” said Donna.
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