We are proud to announce our partnership with Deutsche Telekom to provide a new media auditing & evaluation solution across Europe delivered as part of 'Team Fernglas'; a professional collective that harnesses the expertise of specialist companies in the key disciplines of paid media ecosystem auditing.
'Team Fernglas' has been developed specifically to ensure holistic measurement and best possible accountability across all paid media activities of Deutsche Telekom’s new progressive Media Operating Model.
ID Comms look forward to providing strategic consulting and orchestration of the FERNGLAS model and collaborating with our partners STARS, IMEDIAG, The Programmatic Advisory, and AD/FIN to deliver against Deutsche Telekom’s objectives for the Media Operating Model.
In the recent episode of #MediaSnack MEETs, Gerhard Louw, Head of International Media Management and Transformation at Deutsche Telekom shared company's progressive approach to media management
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