Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).
This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud.
Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space.
We get back to basics to learn:
- Who are the bad guys?
- Where does all the money go?
- How big is the problem really, who should we believe?
- If you get rid of fraud do media prices go up?
- How can you work directly with publishers?
- How does ad fraud actually work in technology?
- How can you use Google, facebook and YouTube more effectively to cut fraud?
- What should you be asking your media agencies to do to help?