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ID Comms Jan 18, 2021 11:40:15 AM < 1 min read

NatWest Reviews UK Media Business

Campaign UK: NatWest Reviews UK Media Business

NatWest Group is reviewing its UK media planning and buying account in the UK.

The review, which launched just before Christmas, puts incumbent Zenith on alert. The Publicis Groupe agency has held the account for 10 years, dating back to when it was known as ZenithOptimedia and NatWest Group was known as RBS Group (it rebranded last year).

The account is worth £26m, based on annual Nielsen billings, of which about half is spent on TV advertising for the flagship NatWest brand. It was worth £50m when ZenithOptimedia won the business in 2011.

Campaign understands that major advertising buyers in the UK were asked to submit initial proposals last week, ahead of a review process which is likely to last several months.

ID Comms is advising NatWest Group as part of the review process.

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