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ID CommsMay 29, 20242 min read

ID Comms Names First-Ever Head of Growth

Sarah Green joins as ID Comms' first-ever Head of Growth to drive further expansion.


ID Comms is pleased to announce the appointment of Sarah Green as the company's first-ever Head of Growth. Green, a seasoned executive with a rich background at Bloomberg Media, The Economist, and BBC Worldwide, joins ID Comms to spearhead its expansion efforts.


In this newly created role, Sarah will be instrumental in shaping the company's sales strategy, leading new business prospecting and building a strong growth culture across ID Comms. 


Her responsibilities include developing key growth strategies, go-to-market tactics, and action plans, and executing these strategies to achieve financial growth targets and business objectives. She will focus on fostering meaningful relationships with advertisers and demonstrating a deep commitment to understanding and addressing their needs.


Tom Denford, CEO and co-founder of ID Comms said,

"We are thrilled to welcome Sarah Green to our team. Her extensive experience and impressive track record in the media industry make her the perfect fit for this role. Sarah understands the details and what makes digital media a driver of business growth, and she is great at building trusted relationships with senior marketing and procurement leaders around the world. Sarah's expertise will be invaluable as we continue to expand the business and serve more brands in North America, Europe and beyond."



Green joins ID Comms with immediate effect and is based in the US, though her remit will encompass the consultancy's global growth activities. 


Most recently, she led a team at Bloomberg Media in Switzerland, covering nine markets and diverse client categories, including luxury, tech, corporate, and finance. Green's career also includes significant stints in London, Singapore, Hong Kong, and Paris, where she specialized in digital media for organizations such as The Economist and BBC Worldwide.


"I am very excited to be joining the team at ID Comms at this important time in the company’s expansion. It’s such a fantastic business with a great reputation and I’ve been impressed with the team’s ability to deliver more value for brands in digital media and advertising. I’m looking forward to us building many more trusted relationships with brand leaders and helping them get better value from their media investments," said Green. "This is an exciting opportunity to work with some of the world's most ambitious advertisers and apply my knowledge in innovative ways as part of an expanding global team."




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