Media Capabilities

How do we better position media to meet our brand’s growth ambition?

Which media capabilities require focus and development and how do we best allocate resources?

How do we mobilize our media agencies to drive business growth?

ID Comms gives your brand clarity on media objectives and supports the design of an effective operating model to meet those objectives. With everyone on your team in the right seat, aligned to the right priorities, your brand will be on its way to being the best in media!

Schedule a call

Diagnostic

Powered by our proprietary 7Ts®Assessment, you will gain a deep understanding of your current media operating model and identify key opportunities for improvement and growth.

Design

We facilitate a series of workshops to help you design an operating model based on your team’s strengths and create a plan for filling gaps with the right agency partners.

Change

We help ensure your team is aligned and working both efficiently and effectively to meet your media objectives. You move forward with a future-proof plan for lasting success.

Download Our Free Guide

Media For Business Growth

MFG pages

The ever-evolving world of media decision making is becoming increasingly complex to navigate. Acquiring superior talent, identifying cutting-edge technologies and tools, and working in tandem with external partners requires a laser-like focus to achieve success. Media and Marketing Leaders must have the right people in the right roles aligned with the right objectives to thrive.

ID Comms' Media For Business Growth workbook will guide you and your team through the process of evaluating your current media capabilities and determining the ideal operational model for your team. This will provide you with the clarity you need to lead your media team to achieve superior media outcomes, outshining your competitors.

Download your copy and get started today!

Are you ready to optimize your brand's media operating model?

TOUCH

Schedule a free confidential consultation

You tell us about your goals and challenges

Schedule a call

TOUCH

Gain a deep understanding of your current media operations

Our consultants guide your through our 7Ts® Assessment and deliver a comprehensive overview of the current state of your team’s strengths and gaps

TOUCH

Build an optimized operating model that delivers results

With the right team, aligned to the right mission, your brand will be on it’s way to being the best in media!

ID Comms Media Capabilities Deliverables:

Gain a deep understanding of your team’s current media operations

Identify strengths, growth gaps and opportunities for optimization

Build a custom operating model that is aligned with benchmarks and best practices

Move forward with stakeholder alignment behind a shared understanding

Identify gaps to be filled by external media partners

Clarity to choose agency partners that compliment your operating model

Is your internal media operating model optimized for future growth?

Advertisers are increasingly aware of the power and potential of media to drive growth within their business. But decision making in media has never felt more complex. From securing the right talent, to identifying the best technologies and tools, to working with the best external partners - media requires focus along several intersecting lines. ID Comms is dedicated to solving these challenges, whilst simplifying the complexity of media so internal stakeholders can approach operational change with clarity and confidence.

Through our proven 7Ts® Assessment framework, advertisers gain a deep understanding of performance in 7 core areas (plus 20 more sub-categories) of media operations. Your results are analyzed and measured against industry best practices to identify strengths, gaps and opportunities for optimization.

From there, our best-in-class consultants will guide you through designing a media operating model that is specific to your team. We help ensure your team is aligned and working together seamlessly to deliver your media objectives. You move forward with clarity and confidence that your brand’s media operations are positioned as a key lever for ongoing business growth!

Schedule a call

ID Comms

Global Media Report

The Global Media Report is a multi-wave research project presented by ID Comms. Every 3 months, we research and publish a report on one the seven critical media behaviors of successful marketers we call the 7Ts®: Talent, Trading, Technology, Thinking, Training, Terms, and Transparency.

Our most recent reports:

Matt Gill Jul 19, 2022

"We’ve said it multiple times but your team has been one of the most collaborative and insightful consultants we’ve worked with. In hindsight, I don’t think we would have made such a big decision without your guidance, framework and project management."

CFO Technology

“We cannot thank you enough for your good partnership throughout the process, we could not have done it without you. The ongoing wise-counsel was next-level amazing. A highlight of my marketing career.”

Media Director Technology

“ID Comms stands out compared to other media consultants. The process was well organized, communication was strong, and it was a fair process”

CEO Media Agency

“I cannot thank the amazing team at ID Comms enough for the incredible job they have done managing our complex, nuanced, massive, always-on, media review”

Global Media Director Entertainment

Media
Capabilities

Media can be one of the most critical drivers of business growth

Our Media Capabilities program helps you design an effective media operating model for your brand in 3 phases:

Media For Business Growth

Are you ready to optimize your brand's media operating model?

ID Comms Media Capabilities Deliverables:

Is your internal media operating model optimized for future growth?

Global Media Report

ID Comms in the News: 2022 Global Media Training Report

2022 Global Media Talent Report: Results and Analysis

Media Transparency: Trading Worries Now Eclipsed By Ecosystem Issues