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Media
Capabilities

Assess your internal media capabilities and design the right operating model for your team

Media Capabilities | ID Comms
ID Comms Flywheel | Capabilities

Media can be one of the most critical drivers of business growth

Advertisers are increasingly aware of the power and potential of media to drive growth within their business. But decision making in media has never felt more complex. The past few years have seen significant industry change and today’s Media Directors are looking for evolved operating models that answer questions like:

tick-01 How do we better position media to meet our brand’s growth ambition?
tick-01 Which media capabilities require focus and development and how do we best allocate resources?
tick-01 How do we mobilize our media agencies to drive business growth?

ID Comms gives your brand clarity on media objectives and supports the design of an effective operating model to meet those objectives. With everyone on your team in the right seat, aligned to the right priorities, your brand will be on its way to being the best in media!

Our Media Capabilities program helps you design an effective media operating model for your brand in 3 phases:

Diagnostic

Powered by our proprietary 7Ts®Assessment, you will gain a deep understanding of your current media operating model and identify key opportunities for improvement and growth.

 
Design

We facilitate a series of workshops to help you design an operating model based on your team’s strengths and create a plan for filling gaps with the right agency partners. 

 
Change

We help ensure your team is aligned and working both efficiently and effectively to meet your media objectives. You move forward with a future-proof plan for lasting success.

 
ID Comms Guide:

Media for Growth

Are you ready to optimize your brand's media operating model?

TOUCH
Gain a deep understanding of your current media operations Gain a deep understanding of your current media operations
Gain a deep understanding of your current media operations

Our consultants guide your through our 7Ts® Assessment and deliver a comprehensive overview of the current state of your team’s strengths and gaps

TOUCH
Build an optimized operating model that delivers results Build an optimized operating model that delivers results
Build an optimized operating model that delivers results

With the right team, aligned to the right mission, your brand will be on it’s way to being the best in media!

ID Comms Media Capabilities Deliverables:

tick-01-white Gain a deep understanding of your team’s current media operations  
tick-01-white Identify strengths, growth gaps and opportunities for optimization  
tick-01-white Build a custom operating model that is aligned with benchmarks and best practices  
tick-01-white Move forward with stakeholder alignment behind a shared understanding  
tick-01-white Identify gaps to be filled by external media partners  
tick-01-white Clarity to choose agency partners that compliment your operating model  

Is your internal media operating model optimized for future growth?

Advertisers are increasingly aware of the power and potential of media to drive growth within their business. But decision making in media has never felt more complex. From securing the right talent, to identifying the best technologies and tools, to working with the best external partners - media requires focus along several intersecting lines. ID Comms is dedicated to solving these challenges, whilst simplifying the complexity of media so internal stakeholders can approach operational change with clarity and confidence.

Through our proven 7Ts® Assessment framework, advertisers gain a deep understanding of performance in 7 core areas (plus 20 more sub-categories) of media operations. Your results are analyzed and measured against industry best practices to identify strengths, gaps and opportunities for optimization.

From there, our best-in-class consultants will guide you through designing a media operating model that is specific to your team. We help ensure your team is aligned and working together seamlessly to deliver your media objectives. You move forward with clarity and confidence that your brand’s media operations are positioned as a key lever for ongoing business growth!

ID Comms

Global Media Report

The Global Media Report is a multi-wave research project presented by ID Comms. Every 3 months, we research and publish a report on one the seven critical media behaviors of successful marketers we call the 7Ts®: Talent, Trading, Technology, Thinking, Training, Terms, and Transparency.

Our most recent reports: