Media can be one of the most critical drivers of business growth
Advertisers are increasingly aware of the power and potential of media to drive growth within their business. But decision making in media has never felt more complex. The past few years have seen significant industry change and today’s Media Directors are looking for evolved operating models that answer questions like:
ID Comms gives your brand clarity on media objectives and supports the design of an effective operating model to meet those objectives. With everyone on your team in the right seat, aligned to the right priorities, your brand will be on its way to being the best in media!
Our Media Capabilities program helps you design an effective media operating model for your brand in 3 phases:
Powered by our proprietary 7Ts®Assessment, you will gain a deep understanding of your current media operating model and identify key opportunities for improvement and growth.
We facilitate a series of workshops to help you design an operating model based on your team’s strengths and create a plan for filling gaps with the right agency partners.
We help ensure your team is aligned and working both efficiently and effectively to meet your media objectives. You move forward with a future-proof plan for lasting success.
Are you ready to optimize your brand's media operating model?
Our consultants guide your through our 7Ts® Assessment and deliver a comprehensive overview of the current state of your team’s strengths and gaps
With the right team, aligned to the right mission, your brand will be on it’s way to being the best in media!
ID Comms Media Capabilities Deliverables:
Is your internal media operating model optimized for future growth?
Advertisers are increasingly aware of the power and potential of media to drive growth within their business. But decision making in media has never felt more complex. From securing the right talent, to identifying the best technologies and tools, to working with the best external partners - media requires focus along several intersecting lines. ID Comms is dedicated to solving these challenges, whilst simplifying the complexity of media so internal stakeholders can approach operational change with clarity and confidence.
Through our proven 7Ts® Assessment framework, advertisers gain a deep understanding of performance in 7 core areas (plus 20 more sub-categories) of media operations. Your results are analyzed and measured against industry best practices to identify strengths, gaps and opportunities for optimization.
From there, our best-in-class consultants will guide you through designing a media operating model that is specific to your team. We help ensure your team is aligned and working together seamlessly to deliver your media objectives. You move forward with clarity and confidence that your brand’s media operations are positioned as a key lever for ongoing business growth!
Global Media Report
The Global Media Report is a multi-wave research project presented by ID Comms. Every 3 months, we research and publish a report on one the seven critical media behaviors of successful marketers we call the 7Ts®: Talent, Trading, Technology, Thinking, Training, Terms, and Transparency.
Our most recent reports:
“I cannot thank the amazing team at ID Comms enough for the incredible job they have done managing our complex, nuanced, massive, always-on, media review”