MSix&Partners and Kepler to take over from long-serving agency partner OMD
EasyJet has recently appointed MSix&Partners and Kepler as their new media partners for EMEA. The shift from their long-time partner, OMD, was assisted by ID Comms.
While MSix&Partners will be responsible for media strategy, planning, and offline media, Kepler will handle digital media strategy and investment.
The airline brand aims to boost their marketing effectiveness in key European markets such as the UK, France, Germany, Italy, Portugal, Switzerland, and the Netherlands.
Campaign reported the news of the takeover.