The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders.
The Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more. The ANA Advertising Financial Management Conference provides the forum to discuss the industry's most important and pressing marketing procurement and agency finance issues to help marketers drive business growth.
Join Sherry Ulsh, Senior Manager, Indirect Sourcing at The Hershey Company & Tom Denford, Co-founder & CEO of ID Comms Group at main stage of the 2021 ANA Financial Management Conference. This session will provide procurement leaders with new ideas, strategies, and techniques to re-engineer media investment to drive the growth agenda and be champions of marketing transformation. Learn three ways to unlock new value by rethinking media as an investment and not a cost. Explore how progressive procurement leaders have elevated media – typically the largest budget item in marketing – to have a higher set of strategic KPIs to drive growth.