Burger King and its parent Restaurant Brands International announced the results of the company’s media and creative reviews, with OKRP and PHD picking up the wins in the US as part of a process managed by ID Comms.
Adweek highlighted the fact that Burger King had made a big decision in naming a new creative agency OKRP and appointing PHD as its media agency for Burger King as well as Popeyes and Tim Hortons.
Ad Age noted that former creative incumbent David and media incumbent Horizon had worked on the task for around eight years, with the latter retaining the media duties for Burger King Canada.
Adweek also reported that David continues to work for Burger King at a global level, while PHD will handle media for Popeyes in Canada says Business Wire.
The results of the review were also featured in MediaPost and Adlatina among others.
Go behind the scenes of this great project in our on-demand webinar ID Comms Insights: Burger King Creative Review.
COMMENTS