ID Comms in the News: Omnicom-IPG Merger
In the news: Industry experts weigh the benefits and risks as holding companies consolidate, with concerns over transparency ...
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ID Comms in the News: Marketing Procurement Executives to Know
In the news: Marketing procurement executives from top brands like McDonald’s, Dell, LinkedIn, and PepsiCo are redefining their ...
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ID Comms in the News: How Brands Can Retain Their Data When Switching Agencies
In the news: As media planning becomes increasingly data-driven, brands face a critical challenge when switching agencies: ...
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