Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
A Confidence Gap: Why Media Leaders Are Guessing in a Data-Rich World
We are currently living through a paradox in the advertising industry. Marketing and ...
The Media Spend Benchmark: The Single Metric That Changes Everything
The Fog of War in Digital Media If you're a marketing or procurement leader, you know the ...
The High Cost of Cheap Media: Why Outdated Audits Could Be Holding Brands Back
In a world where media is evolving at breakneck speed, advertisers must rethink how they ...
Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
ID Comms in the News: Lego Considers Bringing More Media In-House
In the news: Lego expands in-housing efforts while maintaining key agency partnerships ...
ID Comms in the News: The Cookie is Still Over
In the news: Even though Google has delayed the third-party cookie ban in Chrome, brands ...
Media Buying is Changing, So Must Media Auditing
Programmatic Control: Addressing Information Asymmetry
Brands Deserve Better Media A weekly column from @tomjdenford
