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Show me the money, ROBOT! Will advertisers just acquire the AI process themselves?
Nadia ShchipitsynaMar 01, 20211 min read

"Show me the money, ROBOT!"

How will marketers embrace further automation in media planning? Do they acquire the tech themselves or view agencies as the key to competitive advantage?

On this week's #MediaSnack LIVE we explore further the impact of Artificial Intelligence on media planning. With special #MediaSnack guest, Omar Oakes, the media and technology editor of Campaign. You can find him on Twitter @OmarOakes

This is a BIG question but also has wider implications on things like:
- can advertisers finally achieve ROI on media investment?
- will advertisers just acquire the AI process themselves?
- the role agencies play - more consulting or double-down on data and tech?


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#MediaSnack is the weekly LIVE show for curious media professionals who are reshaping the global industry. Every Friday at 11am ET and 4pm UK. Thanks for watching, if you enjoy #MediaSnack please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated. Marketer? For tips, guides & other amazing free resources for marketers here.


Nadia Shchipitsyna

Nadia is an enthusiastic marketing professional, specialising in integrated media and marketing communications. Her core skill is her expertise in the detailed planning and structuring of projects to ensure delivery and completion on every part, on time and on budget.