How will marketers embrace further automation in media planning? Do they acquire the tech themselves or view agencies as the key to competitive advantage?
On this week's #MediaSnack LIVE we explore further the impact of Artificial Intelligence on media planning. With special #MediaSnack guest, Omar Oakes, the media and technology editor of Campaign. You can find him on Twitter @OmarOakes
This is a BIG question but also has wider implications on things like:
- can advertisers finally achieve ROI on media investment?
- will advertisers just acquire the AI process themselves?
- the role agencies play - more consulting or double-down on data and tech?
Wavemaker lifts the veil on AI media planner Maximize (Campaign)
Interesting LinkedIn discussion about Maximize and its implications
Will Agencies Save Media Planning From Oblivion?
Good News. Planners Will Save Agencies From Oblivion
#MediaSnack is the weekly LIVE show for curious media professionals who are reshaping the global industry. Every Friday at 11am ET and 4pm UK. Thanks for watching, if you enjoy #MediaSnack please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated. Marketer? For tips, guides & other amazing free resources for marketers here.
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