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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordMay 15, 202629 min read

Outcome-Based Pricing vs Value: What CMOs Must Protect

Why Outcome-Based Pricing Might Be Bad For Your Brand
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Tom DenfordMay 08, 202640 min read

3 Priorities for Marketing Procurement: The ANA AFM Post-Game Analysis

Outcome-Based Pricing & Principal Media at ANA AFM
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Tom DenfordApr 24, 202639 min read

The 3 Big Themes for Marketing Procurement in 2026 | #MediaSnack LIVE

Principal Media, AFM & AI: What Marketing Procurement Must Know Now
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Tom DenfordApr 17, 202636 min read

Brand Safety, Brand Care, and AI Media Bets

Brand Safety, Brand Care, and AI Media Bets
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Tom DenfordApr 10, 202630 min read

3 Ways to #GetGoodAtMedia in 2026

Get Good at Media: 3 Steps CMOs Must Own
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ID Comms #GetGoodAtMediaMar 30, 20264 min read

Agency Brief: Dept hires WPP Open exec Roy Armale (In The News)

Key takeaways from Ad Age’s latest Agency Brief for senior marketers Ad Age’s latest ...
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Tom DenfordMar 27, 202644 min read

Media Transparency After The Trade Desk Audits

Media Transparency After The Trade Desk Audits The ID Comms Breakdown The current Trade ...
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ID Comms #GetGoodAtMediaMar 27, 20265 min read

Trade Desk Faces New Audit, This Time By Omnicom (In The News)

What the Omnicom Audit of The Trade Desk Means For Advertisers The ongoing Trade Desk ...
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ID Comms #GetGoodAtMediaMar 27, 20267 min read

Farmers Insurance Puts US Creative and Media in Review (In The News)

Farmers Insurance Puts US Creative and Media In Review (In The News)
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BWP Women

Ranked #1 in Top 100 Best Workplaces ™ for Women

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AdExchanger Best Programmatic Consultant 2021

AdExchanger Best Programmatic Consultant 2021