What’s Next for Marketing Procurement? Key Takeaways and Actions from the ANA Advertising and Financial Management Conference
There’s something uniquely energizing about being in a room full of people tackling the ...
The Media Merger Matrix: How Advertisers Can Turn Omnicom’s Disruption Into Opportunity
Any market disruption always creates new opportunities for those that can act decisively. ...
The High Cost of Cheap Media: Why Outdated Audits Could Be Holding Brands Back
In a world where media is evolving at breakneck speed, advertisers must rethink how they ...
Why ISBA’s Media Services Framework Deserves More Attention
The launch of ISBA’s 2025 Media Services Framework, a new template for service agreements ...
Winning the Digital Pitch: How to Choose the Right Agency for a Future-Proof Partnership
To Pitch or Not to Pitch: Choosing Between a Media Agency Pitch or Renegotiation
Feeling stuck with your agency? Here’s how to decide what’s next.
Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
What the Omnicom-IPG Merger Means for Advertisers
The news of Omnicom and IPG merging to create the world’s largest marketing ...
ID Comms in the News: Omnicom-IPG Merger
In the news: Industry experts weigh the benefits and risks as holding companies ...
