Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
What the Omnicom-IPG Merger Means for Advertisers
The news of Omnicom and IPG merging to create the world’s largest marketing ...
ID Comms in the News: Omnicom-IPG Merger
In the news: Industry experts weigh the benefits and risks as holding companies ...
ID Comms in the News: Marketing Procurement Executives to Know
In the news: Marketing procurement executives from top brands like McDonald’s, Dell, ...
ID Comms in the News: How Brands Can Retain Their Data When Switching Agencies
In the news: As media planning becomes increasingly data-driven, brands face a critical ...
ID Comms in the News: How to Protect Brands in Media Agency Contracts
In the news: In today's market, brands must take proactive steps to protect themselves ...
ID Comms in the News: Lego Considers Bringing More Media In-House
In the news: Lego expands in-housing efforts while maintaining key agency partnerships ...
ID Comms in the News: Agency rosters on the rise
In the news: Industry experts share on why brands like GM are expanding their agency ...
ID Comms in the News: The Cookie is Still Over
In the news: Even though Google has delayed the third-party cookie ban in Chrome, brands ...
