Beyond the Black Box: Why the Information Asymmetry of 2023 is Today’s Confidence Crisis
In late 2023, I wrote a post about a concept that was haunting the programmatic supply ...
Media Capabilities: Adapting to Change
Brands Deserve Better Media A weekly column from @tomjdenford
Media Capabilities: More Moving In-House
Brands Deserve Better Media A weekly column from @tomjdenford
But how good ARE we at media?
Brands Deserve Better Media A weekly column from @tomjdenford
What is the Media Director's Priority for Q1?
Q1’s number one priority for media directors should be to make sure that their agency ...
What Do Internal Media Councils Do?
An internal media council can help make media more effective. So why do some companies ...
Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies
Brands and marketers have a vital role to play in helping agencies through the current ...
What Capabilities Do Media Departments Need?
Media teams are getting bigger as the landscape and the role gets more complex. In this ...
What's Going On With Agency Talent?
Whatever happened to agency land's brightest and best?
