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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID Comms Mar 8, 2022 7:59:18 PM 2 min read

Can Programmatic Spend Be Audited?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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Mark Andrews Mar 1, 2022 5:00:00 PM < 1 min read

An Increasingly Privacy Centric World

The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
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ID Comms Jan 19, 2022 2:43:14 PM 3 min read

What is the Media Director's Priority for Q1?

  Q1’s number one priority for media directors should be to make sure that their agency ...
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Nadia Shchipitsyna Nov 24, 2021 2:47:26 PM 3 min read

What Do Internal Media Councils Do?

An internal media council can help make media more effective. So why do some companies ...
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Paul Stringer Nov 19, 2021 9:01:58 AM 3 min read

Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies

Brands and marketers have a vital role to play in helping agencies through the current ...
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ID Comms Nov 19, 2021 8:52:54 AM 2 min read

What Capabilities Do Media Departments Need?

Media teams are getting bigger as the landscape and the role gets more complex. In this ...
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Nadia Shchipitsyna Oct 19, 2021 12:10:35 PM 3 min read

What's Going On With Agency Talent?

Whatever happened to agency land's brightest and best?
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Suzie Rafla Apr 28, 2021 10:45:51 AM 3 min read

Media In-Housing Is Back

In-housing returns but this time it’s driven by advertisers’ need to take greater control ...
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Paul Stringer Feb 10, 2021 8:23:47 AM 5 min read

Race To The Bottom On Media Pricing Is Over At Most Advertisers

Support for quality media rises as procurement and marketing agree on the shift away from ...
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