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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordMay 25, 2023 8:36:16 PM5 min read

Media Capabilities: Adapting to Change

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordMay 18, 2023 6:37:42 PM4 min read

Media Capabilities: More Moving In-House

Brands Deserve Better Media A weekly column from @tomjdenford
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ID CommsMar 8, 2022 7:59:18 PM2 min read

Can Programmatic Spend Be Audited?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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Mark AndrewsMar 1, 2022 5:00:00 PM< 1 min read

An Increasingly Privacy Centric World

The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
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ID CommsJan 19, 2022 2:43:14 PM3 min read

What is the Media Director's Priority for Q1?

  Q1’s number one priority for media directors should be to make sure that their agency ...
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Nadia ShchipitsynaNov 24, 2021 2:47:26 PM3 min read

What Do Internal Media Councils Do?

An internal media council can help make media more effective. So why do some companies ...
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Paul StringerNov 19, 2021 9:01:58 AM3 min read

Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies

Brands and marketers have a vital role to play in helping agencies through the current ...
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ID CommsNov 19, 2021 8:52:54 AM2 min read

What Capabilities Do Media Departments Need?

Media teams are getting bigger as the landscape and the role gets more complex. In this ...
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Nadia ShchipitsynaOct 19, 2021 12:10:35 PM3 min read

What's Going On With Agency Talent?

Whatever happened to agency land's brightest and best?
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