Skip to content

BLOG: #GetGoodAtMedia

The latest media trends, best practices and insider tips from ID Comms, so we can all #GetGoodAtMedia together!

Subscribe here

Tom DenfordMay 08, 202640 min read

3 Priorities for Marketing Procurement: The ANA AFM Post-Game Analysis

Outcome-Based Pricing & Principal Media at ANA AFM
Start Reading
Tom DenfordApr 24, 202639 min read

The 3 Big Themes for Marketing Procurement in 2026 | #MediaSnack LIVE

Principal Media, AFM & AI: What Marketing Procurement Must Know Now
Start Reading
Tom DenfordApr 17, 202636 min read

Brand Safety, Brand Care, and AI Media Bets

Brand Safety, Brand Care, and AI Media Bets
Start Reading
Tom DenfordApr 10, 202630 min read

3 Ways to #GetGoodAtMedia in 2026

Get Good at Media: 3 Steps CMOs Must Own
Start Reading
Tom DenfordMar 27, 202644 min read

Media Transparency After The Trade Desk Audits

Media Transparency After The Trade Desk Audits The ID Comms Breakdown The current Trade ...
Start Reading
Tom DenfordMar 20, 202635 min read

Publicis vs The Trade Desk: What CMOs Must Do Now

Publicis vs The Trade Desk: What CMOs Must Do Now
Start Reading
Tom DenfordMar 13, 202640 min read

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now CMOs face agency upheaval ...
Start Reading
Tom DenfordMar 06, 20268 min read

Red Ocean Agencies & WPP Open: A CMO Survival Playbook

WPP Open and red ocean agencies are reshaping media. Here is how CMOs and procurement ...
Start Reading
Tom DenfordMar 01, 20267 min read

3 Things Marketers Must Do After the WPP Disclosures

Media agencies are restructuring at speed, but the commercial logic behind those moves is ...
Start Reading
Certified Great Place to Work

Certified Great Place to Work

BWP Women

Ranked #1 in Top 100 Best Workplaces â„¢ for Women

BWP Wellness

Ranked #4 in Top 100 Best Workplacesâ„¢ for Wellbeing

Campaign Magazine

Ranked #1 Best Place to Work by Campaign Magazine

AdExchanger Best Programmatic Consultant 2021

AdExchanger Best Programmatic Consultant 2021