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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaJan 18, 20211 min read

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

What does the future hold for media agencies? On this week's #MediaSnack LIVE we look ...
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Nadia ShchipitsynaJul 14, 2020< 1 min read

Sir Martin Sorrell LIVE on #MediaSnack

On this 173rd #MediaSnack episode, we agreed with Martin not to talk about WPP but ...
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Nadia ShchipitsynaNov 05, 20192 min read

Can CMOs save the media industry?

CMOs are the last hope of the media industry but they need to get the rest of the C-Suite ...
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David IndoAug 01, 20193 min read

Marketing’s procurement challenge

Media spend is a major expense for many companies. To maximise effectiveness marketing ...
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Nadia ShchipitsynaJun 13, 20191 min read

Marketers Who Monitor Matter

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Nadia ShchipitsynaMay 27, 2019< 1 min read

#MediaSnack Meets: Shailin Dhar, Method Media Intelligence

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can ...
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Nadia ShchipitsynaMay 20, 2019< 1 min read

#MediaSnack Meets: Jeremy King, Festival of Media

What does it take to put on a global media conference? How do you keep on top of global ...
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Tom DenfordMay 13, 20191 min read

#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

How can you be an effective media director in a complex and fast-moving media industry? ...
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Nadia ShchipitsynaApr 01, 2019< 1 min read

#MediaSnack Meets: Gemma Greaves, The Marketing Society

The most important thing for successful marketers to grow is by being BRAVE, says Gemma ...
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