#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ...
Don't Pitch Without A Good Reason
Every year lots of companies will call a media pitch and many of them could be doing it ...
Resign Ford To Reset WPP
It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on ...
Chart Topping Charter
The new WFA Global Media Charter is good news for the industry and not just for its ...
A Look To The Future
Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to ...
Sorrell’s Back
Speed we are often told is the hallmark of our current age. And it seems no one has ...
Agencies Face A Five-Year Slog
Agencies have lost sight of what advertisers want and it’s likely to take half a decade ...
Sorrell's Legacy and WPP's Future
On this week’s #MediaSnack we report on the big news in London and New York on the fall ...
BMW: The Ultimate Pitch Mistake
On this week's #MediaSnack we look at a big mess created by some bad agency management ...
