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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaFeb 23, 2021< 1 min read

"I Plan Media Better Than Human" Says Robot

RIP the media planner? When the machine can optimize $100 million media plans in a ...
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Nadia ShchipitsynaFeb 16, 2021< 1 min read

The Race To The Bottom Is Over. So Who Won?

On this week's #MediaSnack LIVE we share findings from recent research which MAYBE is ...
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ID Comms #GetGoodAtMediaJan 18, 2021< 1 min read

NatWest Reviews UK Media Business

Campaign UK: NatWest Reviews UK Media Business NatWest Group is reviewing its UK media ...
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Nadia ShchipitsynaJan 18, 20211 min read

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

What does the future hold for media agencies? On this week's #MediaSnack LIVE we look ...
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ID Comms #GetGoodAtMediaJan 12, 20212 min read

T-Mobile Awards Initiative Its $2 Billion U.S. Media Business

Campaign US: T-Mobile hands its $2 billion U.S. media account to Initiative Spark Foundry ...
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ID Comms #GetGoodAtMediaNov 03, 20201 min read

Hershey Launches US Media Agency Review

ID Comms is advising Hershey on the review process, with a decision expected sometime in ...
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Tom DenfordSep 23, 20203 min read

T-Mobile partners with ID Comms for US agency pitch

ID Comms is delighted to be appointed by T-Mobile as lead consultant on a review of media ...
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Tom DenfordApr 21, 20203 min read

Pitching in a pandemic

New business is the lifeblood of the agency world so how can advertisers make them work ...
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Nadia ShchipitsynaApr 02, 20204 min read

Ad industry open for new business, finds ID Comms CEO survey

More than half of agency CEOs are confident they could respond to client briefs in the ...
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