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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaJan 18, 20211 min read

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

What does the future hold for media agencies? On this week's #MediaSnack LIVE we look ...
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ID CommsJan 12, 20212 min read

T-Mobile Awards Initiative Its $2 Billion U.S. Media Business

Campaign US: T-Mobile hands its $2 billion U.S. media account to Initiative Spark Foundry ...
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ID CommsNov 03, 20201 min read

Hershey Launches US Media Agency Review

ID Comms is advising Hershey on the review process, with a decision expected sometime in ...
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Tom DenfordSep 23, 20203 min read

T-Mobile partners with ID Comms for US agency pitch

ID Comms is delighted to be appointed by T-Mobile as lead consultant on a review of media ...
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Tom DenfordApr 21, 20203 min read

Pitching in a pandemic

New business is the lifeblood of the agency world so how can advertisers make them work ...
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Nadia ShchipitsynaApr 02, 20204 min read

Ad industry open for new business, finds ID Comms CEO survey

More than half of agency CEOs are confident they could respond to client briefs in the ...
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Tom DenfordApr 02, 2020< 1 min read

ID Comms issues guidelines for advertisers during Covid-19

This policy is designed to help advertisers who are in the middle of an agency pitch or ...
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David IndoMar 02, 20203 min read

The Perfect Media Agency Pitch

Imagine a big media pitch a few years years ago. In most, procurement would have taken ...
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David IndoJan 06, 20203 min read

Who'd be a holding company chief exec?

Running one of the big four is a tough job, especially when you understand how analysts ...
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