ID Comms issues guidelines for advertisers during Covid-19
This policy is designed to help advertisers who are in the middle of an agency pitch or ...
The Perfect Media Agency Pitch
Imagine a big media pitch a few years years ago. In most, procurement would have taken ...
Who'd be a holding company chief exec?
Running one of the big four is a tough job, especially when you understand how analysts ...
12 Signs You've Planned A Good Media Agency Pitch
Launching a media agency pitch is a big undertaking. It is disruptive, distracting and ...
If you were in any doubt, Accenture is now an agency.
"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief
British Gas owner Centrica has appointed a WPP cross-agency team to handle a new ...
ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices
New research shows that US advertisers may be failing to get the most value from media ...
Must Do Better
It’s ironic that agencies, which are in the business of telling companies how to build ...
Don't Pitch Without A Good Reason
Every year lots of companies will call a media pitch and many of them could be doing it ...
