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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordJan 03, 20202 min read

12 Signs You've Planned A Good Media Agency Pitch

Launching a media agency pitch is a big undertaking. It is disruptive, distracting and ...
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Tom DenfordJul 30, 20194 min read

If you were in any doubt, Accenture is now an agency.

"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
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ID CommsJul 22, 2019< 1 min read

British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief

British Gas owner Centrica has appointed a WPP cross-agency team to handle a new ...
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ID CommsNov 27, 20187 min read

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices

New research shows that US advertisers may be failing to get the most value from media ...
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ID CommsOct 15, 20181 min read

Must Do Better

It’s ironic that agencies, which are in the business of telling companies how to build ...
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David IndoSep 21, 20181 min read

Don't Pitch Without A Good Reason

Every year lots of companies will call a media pitch and many of them could be doing it ...
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Nick BarronJun 01, 20183 min read

How To Select And Brief A Media Consultant?

Using an experienced independent media consultant to support for your media management ...
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David IndoNov 01, 20174 min read

The Value Of Using A Media Pitch Consultant

'Surely we can run this media agency pitch on our own, how hard can it be?'' and ...
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David IndoOct 27, 20174 min read

The Perfect Media Agency Pitch For 2018

Today’s most effective media agency pitches are driven by five common desires. And here ...
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