"I Plan Media Better Than Human" Says Robot
RIP the media planner? When the machine can optimize $100 million media plans in a ...
The Race To The Bottom Is Over. So Who Won?
On this week's #MediaSnack LIVE we share findings from recent research which MAYBE is ...
Race To The Bottom On Media Pricing Is Over At Most Advertisers
Support for quality media rises as procurement and marketing agree on the shift away from ...
Industry Preview: What Do Brands Really Want?
Industry Preview is a special, limited-run audio series, featuring interviews with key ...
The Media Director’s 5-point Checklist For 2021
On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and ...
Is A New Golden Age Of Media Auditing About To Dawn?
Today’s battle for client audits is a good sign, argues ID Comms Assurance's global chief ...
Ad Fraud, A Thorn In The Side Of Digital Advertising.
Firstly, let's get something straight. All advertisers are unfortunately affected by ad ...
The Next Generation Audit
The way we measure the performance of ad campaigns has to change if it is to become more ...
ID Comms Acquires Media Audit Specialist PJL Media to Boost Global Assurance Service
AdAge: ID Comms acquires media auditing firm founded by former Ebiquity North America CEO ...
