ID Comms sponsors ANA's Advertising Financial Management conference
ID Comms Assurance is proud to sponsor the Association of National Advertisers' annual ...
The Perfect Media Agency Pitch
Imagine a big media pitch a few years years ago. In most, procurement would have taken ...
Marketing’s procurement challenge
Media spend is a major expense for many companies. To maximise effectiveness marketing ...
Media Sustainability: A Collective Call For Uncommon Collaboration And Action
Last Thursday, I was invited by the Festival of Media and ID Comms to deliver a keynote ...
#MediaSnack Meets: Shailin Dhar, Method Media Intelligence
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can ...
Get ready for conflict
As holding groups consolidate their agency brands, advertisers need to think through ...
Media Auditing - What’s It Good For?
By David Grueneberg, Consulting LLC
ANA Forms New Trust Consortium
Goal Is To Restore Trust Between Marketers And The Digital Supply Chain WASHINGTON (March ...
Taking Back Control
Contract negotiations between advertisers and their media agency partners have become ...
