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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Suzie RaflaApr 28, 2021 10:45:51 AM3 min read

Media In-Housing Is Back

In-housing returns but this time it’s driven by advertisers’ need to take greater control ...
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Paul StringerFeb 10, 2021 8:23:47 AM5 min read

Race To The Bottom On Media Pricing Is Over At Most Advertisers

Support for quality media rises as procurement and marketing agree on the shift away from ...
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Paul StringerDec 21, 2020 5:59:05 PM3 min read

Hacking The Matrix Of MarTech

Advertisers need to rethink their approach to technology if they don’t want to be ...
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Paul StringerSep 18, 2019 9:00:00 AM3 min read

Negative views on media rise among marketing and media leaders

But procurement takes more of a shine to media. Media and marketing professionals have a ...
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Nadia ShchipitsynaJun 19, 2019 3:48:00 PM2 min read

Your new job description: Media Director

Media Directors need to change their role if they want to move beyond fire-fighting. Here ...
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Susy Pyzer-KnappApr 26, 2019 2:13:00 PM3 min read

Advertiser investment in media training rated unsatisfactory

Continuing gaps in media education are making it harder for brands to make media more ...
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Susy Pyzer-KnappFeb 14, 2019 12:30:00 PM3 min read

Advertisers Flip Talent Focus From Agency To In-House In 2019

ID Comms research found the priority in 2016 was agency talent but marketers are now ...
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Susy Pyzer-KnappSep 18, 2018 10:09:45 AM3 min read

Trust Between Advertisers And Agencies Has Declined In The Last Two Years

Trust levels between the advertisers and their media agency partners have fallen even ...
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Susy Pyzer-KnappMar 23, 2018 4:20:48 PM3 min read

Marketers Face Challenges To Recruit In-House Buyers And Justify Cost

Advertisers identify business results as top KPI for trading success but agencies are ...
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