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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordFeb 28, 2019< 1 min read

#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ...
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Paul StringerFeb 19, 20193 min read

The Buzzfeed Cuts: A New Dawn In Digital Publishing

By now, stories about layoffs at digital publishers are so commonplace that it seems to ...
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Susy Pyzer-KnappFeb 14, 20193 min read

Advertisers Flip Talent Focus From Agency To In-House In 2019

ID Comms research found the priority in 2016 was agency talent but marketers are now ...
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Tom DenfordJan 08, 20193 min read

Three Resolutions For Advertisers Ahead Of Their Next Media Pitch

Pitches are a huge effort for both marketers and agencies--here's how to get the most out ...
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Nadia ShchipitsynaDec 12, 20181 min read

From A Rose Garden To A Cabbage Patch

Time is a wonderful tool for gaining perspective. In the case of Facebook, time allows us ...
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ID Comms #GetGoodAtMediaNov 27, 20187 min read

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices

New research shows that US advertisers may be failing to get the most value from media ...
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ID Comms #GetGoodAtMediaNov 09, 20182 min read

US media industry leaders celebrate ID Comms expansion to the US

Management consultancy ID Comms marked the opening of its New York office with a ...
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Nadia ShchipitsynaNov 02, 20181 min read

ID Comms Opens NY Office

ID Comms has opened the doors on its New York office to service rising demand from North ...
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ID Comms #GetGoodAtMediaOct 15, 20181 min read

Must Do Better

It’s ironic that agencies, which are in the business of telling companies how to build ...
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