Don't Pitch Without A Good Reason
Every year lots of companies will call a media pitch and many of them could be doing it ...
Trust Between Advertisers And Agencies Has Declined In The Last Two Years
Trust levels between the advertisers and their media agency partners have fallen even ...
Resign Ford To Reset WPP
It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on ...
LVMH Chooses Dentsu Aegis Network For Its North American Media Business
The North America review kicked off in April.
Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM
Publicis, Omnicom lose business in review.
Taking Back Control
Contract negotiations between advertisers and their media agency partners have become ...
ID Comms Expands US Operations
ID Comms is delighted to announce the expansion of its US operations and begins hiring ...
Chart Topping Charter
The new WFA Global Media Charter is good news for the industry and not just for its ...
Sharing The Blame
Advertisers are increasingly self-critical when it comes to getting their agency roster ...
