How To Select And Brief A Media Consultant?
Using an experienced independent media consultant to support for your media management ...
The New WPP Playbook
What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest ...
GSK Reviews £1.3bn Global Media
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media ...
Agencies Face A Five-Year Slog
Agencies have lost sight of what advertisers want and it’s likely to take half a decade ...
Sorrell's Legacy and WPP's Future
On this week’s #MediaSnack we report on the big news in London and New York on the fall ...
BMW: The Ultimate Pitch Mistake
On this week's #MediaSnack we look at a big mess created by some bad agency management ...
Facebook's Fail: Advertisers Strike Back
This week we look at the growing scandal surrounding Facebook and recommend the 3 ways ...
Media Transformation
In this episode of #MediaSnack Tom and David talk about Media Transformation and where it ...
Marketers Face Challenges To Recruit In-House Buyers And Justify Cost
Advertisers identify business results as top KPI for trading success but agencies are ...
