British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief
British Gas owner Centrica has appointed a WPP cross-agency team to handle a new ...
Your new job description: Media Director
Media Directors need to change their role if they want to move beyond fire-fighting. Here ...
Marketers Who Monitor Matter
How To Select A Media Consultant
Using an experienced independent media consultant to support your media management ...
Media Sustainability Marketers’ Responsibility For Global Media Long Term Health
When it comes to talking and acting on sustainability, we are missing a vital topic area: ...
How To Be An Effective Global Media Director In 2019
The role of the media director has changed hugely in recent years, demanding more ...
Media Sustainability: A Collective Call For Uncommon Collaboration And Action
Last Thursday, I was invited by the Festival of Media and ID Comms to deliver a keynote ...
Five Key Transformations In A Decade Of Media Change For CMOs
The role of media and the way it is managed is far more important than it was in 2009, ...
#MediaSnack Meets: Shailin Dhar, Method Media Intelligence
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can ...
