No Surprise, Programmatic is Still a Mess
Brands Deserve Better Media A weekly column from @tomjdenford
Where are the customers' yachts?
Brands Deserve Better Media A weekly column from @tomjdenford
ID Comms In the News: Why the Industry Can't Pause Action on Cookies
Advertisers can’t wait on cookies...
What Drives Advantage in Programmatic?
Programmatic media planning and buying is a different beast to traditional media planning ...
Why Programmatic Media Management Needs a Playbook
Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
