How To Write The Perfect Media Brief
What DOES it take to write the perfect media brief?
The Next Step For Programmatic
Despite all the noise and negativity around programmatic, the narrative is slowly ...
The Truth About TAG
P&G’s Marc Pritchard recommends that advertisers demand all media vendors to be TAG ...
We Don't Need Brand Safety, We Need Brand Care
Right now, many marketers may be asking themselves – and their agencies – why their brand ...
How To Be As Smart As P&G
Not everyone has billions of ad dollars with which to drive change across the digital ...
When AdLand Left YouTube
On this episode of #MediaSnack (not that anyone in adland will see it having decided to ...
Marc Pritchard’s Call To Action On Media Transparency
The winds of change were blowing hot in Orlando as the world’s most influential marketer ...
The Week That Changed Media Forever
For the second time in a month P&G’s marketing chief Marc Pritchard has called on ...
Change Metrics To Change Media
If media is to change in 2017 then the way it’s assessed also needs to change. That means ...
