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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordFeb 02, 20173 min read

Will Agencies Save Media Planning From Oblivion?

Media agencies will need to meet the demands of clients for greater transparency if they ...
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Nadia ShchipitsynaJan 27, 20173 min read

Making Media More Accountable

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability ...
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Tom DenfordJan 27, 20173 min read

Delivering Media Change In 2017

Media will not want to repeat 2016, a year when its reputation was dragged through the ...
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Nadia ShchipitsynaJan 20, 2017< 1 min read

Media Change 2017: Agency Q&A

On this week’s #MediaSnack we continue the theme of #MediaChange from last week’s episode ...
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Nadia ShchipitsynaJan 13, 20173 min read

#MediaSnack Ep.60: Media Change 2017: Advertiser Q&A

On this week’s #MediaSnack we continue the theme of #MediaChange from last week’s episode ...
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Tom DenfordJan 13, 20174 min read

Your Media Word Of 2017: “Change”

As Sam Cooke said: “Its been a long time coming but I know, a change gonna come.”
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Tom DenfordJan 09, 20173 min read

Media Audits Are Part Of Life For European Marketers

After loyally trusted their media agencies for decades, U.S. marketers are far behind ...
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Nadia ShchipitsynaJan 06, 2017< 1 min read

Change Is The Media Word For 2017

On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, ...
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Tom DenfordJan 04, 20173 min read

Media For The Power Of Good

On this episode of #MediaSnack we consider what a challenging year its been for the ...
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