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Tom Denford Sep 13, 2017 11:32:40 AM < 1 min read

Tech Companies Are So Bad At Pitching. Why?


In this episode of #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. 
We make three simple recommendations to help any company to improve the way they sell technology ideas. 

If you have been on the receiving end of any technology pitches you will probably recognize them. 
1. Focus 100% on the client benefit from the start
2. Don't forget to be a human. People still buy people even if they are selling technology. 
3. Care about the client's business. 

Sounds obvious? You'd be amazed how many times none of these are considered. 

Question of the Day: Who delivered the worst technology sales pitch you've seen this year? [just the type of business...]




Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.