On this episode of #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications. Is this downturn a blip or the new normal? Are the days of holding company dominance and stellar growth rates over? Probably, but we have some ideas how things might play out.
On this week's Good Week | Bad Week we celebrate the launch of GroupM's new agency, the merger of MEC and Maxus, called WaveMaker. It's a bad week for the "crappy media supply chain" as P&G's Marc Pritchard gives an update on his 5 point media transparency action plan and heads to DMExco next week to share the progress they've made and to issue a rallying cry to the stragglers to shape up or miss out on P&G's vast media investment. Oh, and Bell Pottinger, once one of the world's most powerful PR forces has ruined its own reputation and faces meltdown this week. A very bad week indeed.
Further reading:
http://adage.com/article/agency-news/invisible-hand-wpp-wednesday-transparency-takes-toll/310217/
http://www.moreaboutadvertising.com/2017/08/heres-a-turn-up-is-publicis-on-the-right-track-while-wpp-has-lost-its-way/
http://www.campaignlive.co.uk/article/omnicom-continues-organic-growth-lead-rivals/1443022
https://www.mediapost.com/publications/article/306145/wpp-reports-organic-decline-shares-tumble.html
Good Week:
http://www.campaignlive.co.uk/article/wpp-unveils-wavemaker-name-merged-mec-maxus-agency/1443769
Bad Week:
http://www.adweek.com/digital/digital-advertising-is-facing-its-ultimate-moment-of-truth-and-billions-of-dollars-are-at-stake/
https://www.theguardian.com/media/2017/sep/07/bell-pottinger-could-go-under-within-days-sources-claim
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