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Tom Denford Sep 11, 2017 10:00:00 AM 1 min read

WPP Q2 Results Are The New Normal.

 

On this episode of #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications. Is this downturn a blip or the new normal? Are the days of holding company dominance and stellar growth rates over? Probably, but we have some ideas how things might play out.

On this week's Good Week | Bad Week we celebrate the launch of GroupM's new agency, the merger of MEC and Maxus, called WaveMaker. It's a bad week for the "crappy media supply chain" as P&G's Marc Pritchard gives an update on his 5 point media transparency action plan and heads to DMExco next week to share the progress they've made and to issue a rallying cry to the stragglers to shape up or miss out on P&G's vast media investment. Oh, and Bell Pottinger, once one of the world's most powerful PR forces has ruined its own reputation and faces meltdown this week. A very bad week indeed.

 



Further reading:

http://adage.com/article/agency-news/invisible-hand-wpp-wednesday-transparency-takes-toll/310217/
http://www.moreaboutadvertising.com/2017/08/heres-a-turn-up-is-publicis-on-the-right-track-while-wpp-has-lost-its-way/
http://www.campaignlive.co.uk/article/omnicom-continues-organic-growth-lead-rivals/1443022

https://www.mediapost.com/publications/article/306145/wpp-reports-organic-decline-shares-tumble.html


Good Week:

http://www.campaignlive.co.uk/article/wpp-unveils-wavemaker-name-merged-mec-maxus-agency/1443769

Bad Week:

http://www.adweek.com/digital/digital-advertising-is-facing-its-ultimate-moment-of-truth-and-billions-of-dollars-are-at-stake/

https://www.theguardian.com/media/2017/sep/07/bell-pottinger-could-go-under-within-days-sources-claim

 

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Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

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