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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Suzie Rafla Mar 14, 2022 2:41:23 PM 7 min read

Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting

According to eMarketer, US programmatic display ad spend will increase 16% in 2022, and ...
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ID Comms Mar 8, 2022 7:59:18 PM 2 min read

Can Programmatic Spend Be Audited?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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Mark Andrews Mar 1, 2022 5:00:00 PM < 1 min read

An Increasingly Privacy Centric World

The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
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Suzie Rafla Feb 24, 2022 3:43:01 PM 1 min read

Simplify Programmatic Complexity: How to Protect Your Investment

There’s no doubt that programmatic has taken the ad industry by storm. According to ...
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ID Comms Feb 15, 2022 7:26:34 PM 2 min read

What Makes an Amazing Agency Pitch Brief?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. There ...
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ID Comms Feb 8, 2022 4:21:20 PM 3 min read

What Happened to Pool Auditing?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. The ...
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ID Comms Feb 1, 2022 8:00:00 AM 3 min read

What Makes the Best Agencies Compete for Your Pitch?

We are in peak pitch season and a host of big-name advertisers will want to find a new ...
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ID Comms Jan 25, 2022 3:47:50 PM 2 min read

What Makes a Winning Client/Agency Relationship?

The best results come from the best relationships. So what makes a winning client/agency ...
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ID Comms Jan 19, 2022 2:43:14 PM 3 min read

What is the Media Director's Priority for Q1?

  Q1’s number one priority for media directors should be to make sure that their agency ...
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