Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting
According to eMarketer, US programmatic display ad spend will increase 16% in 2022, and ...
Can Programmatic Spend Be Audited?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
An Increasingly Privacy Centric World
The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
Simplify Programmatic Complexity: How to Protect Your Investment
There’s no doubt that programmatic has taken the ad industry by storm. According to ...
What Makes an Amazing Agency Pitch Brief?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. There ...
What Happened to Pool Auditing?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. The ...
What Makes the Best Agencies Compete for Your Pitch?
We are in peak pitch season and a host of big-name advertisers will want to find a new ...
What Makes a Winning Client/Agency Relationship?
The best results come from the best relationships. So what makes a winning client/agency ...
What is the Media Director's Priority for Q1?
Q1’s number one priority for media directors should be to make sure that their agency ...