ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.

Tom DenfordMay 18, 2023 6:37:42 PM4 min read

Media Capabilities: More Moving In-House

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMay 11, 2023 8:08:22 PM6 min read

"We didn't trust them, they didn't trust us."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 27, 2023 8:43:02 PM4 min read

Why Are Media Investments Becoming Less Effective?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 20, 2023 8:32:06 PM4 min read

Cheap is Good, but Good is Better

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 13, 2023 6:38:55 PM1 min read

All Eyes Are on Marketing Procurement

Brands Deserve Better Media A weekly column from @tomjdenford

ID CommsApr 6, 2023 10:00:00 AM< 1 min read

ID Comms in the News: EasyJet Splits EMEA Duties

MSix&Partners and Kepler to take over from long-serving agency partner OMD

PJ LearyApr 4, 2023 2:35:31 PM5 min read

3 Priorities for Procurement in 2023

Tom DenfordMar 30, 2023 7:25:42 PM3 min read

Who Wins the 'Better Media' Award for 2023?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMar 23, 2023 8:22:03 PM3 min read

Agencies Must Always Reflect Marketing and Procurement

Brands Deserve Better Media A weekly column from @tomjdenford

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