3 Things Marketers Must Do After the WPP Disclosures
Media agencies are restructuring at speed, but the commercial logic behind those moves is ...
Beyond the Black Box: Why the Information Asymmetry of 2023 is Today’s Confidence Crisis
In late 2023, I wrote a post about a concept that was haunting the programmatic supply ...
Beyond the Audit: Why Media Governance is the Transparency Priority for 2026
In the early 2020s, the conversation around media transparency was dominated by ...
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
Media Pitch Consultant New York: Leading the Madison Avenue Search
New York is the heart of the global media industry. For brands headquartered here, a ...
A Confidence Gap: Why Media Leaders Are Guessing in a Data-Rich World
We are currently living through a paradox in the advertising industry. Marketing and ...
The Media Spend Benchmark: The Single Metric That Changes Everything
The Fog of War in Digital Media If you're a marketing or procurement leader, you know the ...
Agency Red Ocean: The Future of Agencies and the Race for Survival by 2030
The agency landscape will change more in the next 5 years than in the last 25. Driven by ...
The New Vibe: Cannes 2025 and the Evolving Landscape of Agency & AI
Stepping onto the Croisette for Cannes Lions 2025 was, as always, an experience of ...
