Media Buying Briefing: Is ad marketplace uncertainty the new normal? (In The News)
The Summary: Ad marketplace uncertainty as the new normal In Digiday’s ad marketplace ...
Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now
Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now CMOs face agency upheaval ...
What Makes a Winning Media Pitch (In The News)
Summary: David Indo on winning modern media pitches What makes a winning media pitch ...
4 tactics marketers are using to police media agency spend (In The News)
Summary of Ad Age’s coverage on media transparency and WPP Media transparency is back in ...
Which agency holdco will end 2026 in the best shape? (In The News)
What Digiday reports on WPP, Publicis and Omnicom in 2026 In Digiday’s March 2, 2026 ...
Red Ocean Agencies & WPP Open: A CMO Survival Playbook
WPP Open and red ocean agencies are reshaping media. Here is how CMOs and procurement ...
3 Things Marketers Must Do After the WPP Disclosures
Media agencies are restructuring at speed, but the commercial logic behind those moves is ...
Beyond the Black Box: Why the Information Asymmetry of 2023 is Today’s Confidence Crisis
In late 2023, I wrote a post about a concept that was haunting the programmatic supply ...
Beyond the Audit: Why Media Governance is the Transparency Priority for 2026
In the early 2020s, the conversation around media transparency was dominated by ...
