Constant vigilance
Ad fraudsters are constantly finding new ways to raid media budgets. Right now, many OTT ...
Who'd be a holding company chief exec?
Running one of the big four is a tough job, especially when you understand how analysts ...
12 Signs You've Planned A Good Media Agency Pitch
Launching a media agency pitch is a big undertaking. It is disruptive, distracting and ...
Preparing for pitches in 2020
2020 looks set to be big on billion-dollar pitches. David Indo, CEO of ID Comms explains ...
Can CMOs save the media industry?
CMOs are the last hope of the media industry but they need to get the rest of the C-Suite ...
Negative views on media rise among marketing and media leaders
But procurement takes more of a shine to media. Media and marketing professionals have a ...
Digital media isn’t answering marketing’s age old question
Marketing has changed dramatically since John Wanamaker first asked which half of his ...
Marketing’s procurement challenge
Media spend is a major expense for many companies. To maximise effectiveness marketing ...
If you were in any doubt, Accenture is now an agency.
"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
