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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
David IndoMay 30, 20195 min read

Five Key Transformations In A Decade Of Media Change For CMOs

The role of media and the way it is managed is far more important than it was in 2009, ...
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Nadia ShchipitsynaMay 27, 2019< 1 min read

#MediaSnack Meets: Shailin Dhar, Method Media Intelligence

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can ...
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Nadia ShchipitsynaMay 20, 2019< 1 min read

#MediaSnack Meets: Jeremy King, Festival of Media

What does it take to put on a global media conference? How do you keep on top of global ...
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Nadia ShchipitsynaMay 15, 20193 min read

Get ready for conflict

As holding groups consolidate their agency brands, advertisers need to think through ...
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Tom DenfordMay 13, 20191 min read

#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

How can you be an effective media director in a complex and fast-moving media industry? ...
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Susy Pyzer-KnappApr 26, 20193 min read

Advertiser investment in media training rated unsatisfactory

Continuing gaps in media education are making it harder for brands to make media more ...
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Tom DenfordApr 24, 20194 min read

5 takeaways from ANA Media Conference 2019

1. It was bigger and more 'global' than ever 2. A big focus on measuring outputs not ...
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Lewis TaffsApr 15, 20193 min read

Marketers are taking a fresh look at how performance indicators can enhance productivity

Performance indicators offer a fantastic way to enhance performance where marketers are ...
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ID CommsApr 03, 2019< 1 min read

ID Comms is 10!

We are proud to share with you our 10th birthday at ID Comms.
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