Can CMOs save the media industry?
CMOs are the last hope of the media industry but they need to get the rest of the C-Suite ...
Negative views on media rise among marketing and media leaders
But procurement takes more of a shine to media. Media and marketing professionals have a ...
Digital media isn’t answering marketing’s age old question
Marketing has changed dramatically since John Wanamaker first asked which half of his ...
Marketing’s procurement challenge
Media spend is a major expense for many companies. To maximise effectiveness marketing ...
If you were in any doubt, Accenture is now an agency.
"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief
British Gas owner Centrica has appointed a WPP cross-agency team to handle a new ...
Your new job description: Media Director
Media Directors need to change their role if they want to move beyond fire-fighting. Here ...
Marketers Who Monitor Matter
How To Select A Media Consultant
Using an experienced independent media consultant to support your media management ...
