Marketing’s procurement challenge
Media spend is a major expense for many companies. To maximise effectiveness marketing ...
If you were in any doubt, Accenture is now an agency.
"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief
British Gas owner Centrica has appointed a WPP cross-agency team to handle a new ...
Your new job description: Media Director
Media Directors need to change their role if they want to move beyond fire-fighting. Here ...
Marketers Who Monitor Matter
How To Select A Media Consultant
Using an experienced independent media consultant to support your media management ...
Media Sustainability Marketers’ Responsibility For Global Media Long Term Health
When it comes to talking and acting on sustainability, we are missing a vital topic area: ...
How To Be An Effective Global Media Director In 2019
The role of the media director has changed hugely in recent years, demanding more ...
Media Sustainability: A Collective Call For Uncommon Collaboration And Action
Last Thursday, I was invited by the Festival of Media and ID Comms to deliver a keynote ...
