Driving Media Value Within A Decentralized Company Structure
The pros and cons of reducing central control are not always simple to work out. Claus ...
Good Marketing Needs Good Procurement Support
Listen carefully… do you hear the faint sound of victorious agencies cheering? Around the ...
John Billett: Agencies have become the Media Owners
This week, John Billett, Chairman of ID Comms, issues a strong warning to global ...
How The ANA Rebate/Financial Probe Can Be Most Effective
The ANA’s commitment to tackle ongoing questions over media rebate transparency and ...
How US Action On Media Transparency Will Hit The UK
The Association of National Advertisers in the US has appointed a private firm to ...
Data Transparency Spearheads Global Media Rethink
In a recent interview with CMO.com ID Comms Chief Strategy Officer talks data ...
Bad Media Pitches Show Brands Pursuing Performance
This summer's big media pitches have seen a change in approach from many brands with ...
Season Of The Pitch: You Can't Win Everything So Don't Try To
We are in the middle of the biggest media agency pitch season in recent memory. Halfway ...
The Six (And Only Six) Reasons To Call A Media Pitch In 2015
2015 could be remembered as the summer of mega pitches. In May, P&G announced a ...
