Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
Hidden payments seem to be everywhere these days. In fact, it’s hard to move without ...
How To Run (And Not Run) Media Agency Review
ID Comms was invited to address the World Federation of Advertisers (WFA) at a meeting of ...
2015 ANA Advertising Financial Management Conference - A Consultant's View
In the context of continued rumblings in U.S. over media rebates and advertiser demands ...
U.S Rebates: Stock Price Trumps Advertisers
The media rebate scandal has been brewing in the U.S. for a long time but only now is it ...
Clients May Be Shooting Themselves In The Foot With Demands For Extended Payment Terms
Right now that clause concerns payment terms. More and more clients are demanding that ...
Marketing's Missing Metrics
With more channels, more data but fewer answers, why aren't the research and marketing ...
Consistency Is Key In Multi-Market Media Agency Pitches
Agencies who invest in central business development resource are able to improve ...
Should A TV Station Be Able To Approach An Agency's Clients Directly?
Recently, MediaWeek in the UK asked a panel of industry experts "Should Channel5 be ...
Should Marketers Ever Fully Trust Their Media Agencies?
Marketing services appeared to be largely immune from corporate financial scandals in ...
