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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordMay 12, 201410 min read

#POG Merger: A Conscious Uncoupling

The Publicis Omnicom Groupe merger is over. Nearly a year after the original announcement ...
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Tom DenfordMay 05, 20141 min read

Download: WFA White Paper - Global Agency Remuneration Trends

ID Comms are proud to co-develop an important white paper with the World Federation of ...
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Tom DenfordMay 03, 20144 min read

Trading Desks: Are Independents The Answer To Client Concerns?

Independent trading desks claim to be more saintly than agency trading desks. Are they ...
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Tom DenfordMar 20, 20145 min read

Wanted Dead And Alive: Schrodinger's Rebate

Are there rebates in the giant U.S. media market? Tom Denford says, depending on who you ...
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Matt GillFeb 17, 20145 min read

Pitches: Where Agencies Get It Right And Where They Get It Wrong

Agencies are working hard but are still making some silly mistakes in the heat of battle ...
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Tom DenfordJan 19, 20144 min read

Media Tradings' Own Libor Scandal Is Coming

There are uncanny parallels between the Libor scandal and the way media is traded today. ...
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Tom DenfordDec 10, 20133 min read

Dear Customer, Come On A Magical Mystery Privacy Tour

Roll up (AND) THAT’S AN INVITATION, roll up for the mystery tour.
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Tom DenfordDec 07, 20132 min read

ID Comms At #ANFO Awards, Oslo

On 20th November, ID Comms was asked to speak at Norway's main agency awards ceremony in ...
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Tom DenfordDec 07, 20134 min read

Behind The Scenes Of The World's Most Complex Media Pitch

Good Pitch week 2014: To an assembled audience of marketers and agency leaders at the ...
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