Skip to content
global_media_talent_report
David IndoJun 24, 2016< 1 min read

Global Media Talent Report

 

The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms investigations into the major drivers of media performance.

ID Comms conducted this research between 20 May and 7 June 2016 and received 130 responses. The respondents comprised Marketing, Media and Procurement specialists with a range of global, regional and local market responsibilities – three-quarters were Europe-based, and 18% were from the US.

Advertiser-side respondents represented brands with a total global advertising spend of approximately $20bn. Media agency participants came from all six major holding groups, as well as key independent media agencies from both the US and Europe.

Download ID Comms 2016 Global Media Talent Report

Results have been featured in MediaPost, MarketingWeek, Digitalmarket.Asia, MoreAboutAdvertising, The Drum and M&M. 
avatar

David Indo

David has spent the last 20 years helping brands solve their marketing challenges, both from an agency and client perspective.David’s background means he really understands the pressures that senior marketers face within large brands and he appreciates the dynamics of their agency relationships and, crucially, knows what is required on both sides to get the best results.

COMMENTS

RELATED ARTICLES

David Indo Jul 29, 2014 5 min read

Have You Been A Naughty Client?

In second part of a four-part series examining how brand behaviour impacts on media value, David Indo, co-founder of ID Comms, ...
Start Reading
David Indo Oct 21, 2016 2 min read

Making Media Famous Internally

Marketers and procurement need to champion media within their organisation if it is to reach its full potential.
Start Reading
ID Comms Nov 19, 2021 2 min read

What Capabilities Do Media Departments Need?

Media teams are getting bigger as the landscape and the role gets more complex. In this episode of #MediaSnack we talked about ...
Start Reading